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\n\tJ. Cole<\/a> is back.<\/p>\n \n\tThe North Carolina rapper followed up announcing the the long-awaited release date for his upcoming album The Fall-Off<\/a><\/em> with what is looking like the project\u2019s lead single. And while he didn\u2019t provide a title for the song, he did hint at The Fall-Off being a double disc by naming the track \u201cDisc 2 Track 2,\u201d so it\u2019s safe to assume the tracklist will be revealed in due time.<\/p>\n \n\tThe video, directed by Ryan Doubiago, starts off with a disclaimer before taking us through an Inception<\/em>-like labyrinth of Cole\u2019s life in reverse as the rapper narrates his story in the same fashion almost reminiscent of Nas<\/a>\u2018 \u201cRewind<\/a>.\u201d<\/p>\n \n\tThe disclaimer reads: \u201cFor the past 10 years, this album has been hand crafted with one intention: a personal challenge to myself to create my best work. To do on my last what I was unable to do on my first. I had no way of knowing how much time, focus and energy it would eventually take to achieve this, but despite the countless challenges along the way, I knew in my heart I would one day get to the finish line. I owed it first and foremost to myself. And secondly, I owed it to hip-hop.\u201d<\/p>\n \n\tAs far as the production goes, there hasn\u2019t been a producer credited yet, but fans have pointed out that he\u2019s rapping over a leaked beat from the scrapped Drake<\/a> and Ye<\/a> collab album Wolves<\/a><\/em>.<\/p>\n \n\tThe Fall-Off<\/em> will be J. Cole\u2019s first full-length solo album since 2021\u2019s The Off-Season<\/em>, and his first project post-Big 3 battle when he released the mixtape Might Delete Later<\/em> and walked back<\/a> the Kendrick Lamar<\/a> diss song \u201c7 Minute Drill<\/a>.\u201d<\/p>\n<\/div><\/div>\n \t
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