<\/p>\n
Gap is set to expand its presence in the entertainment industry. The US apparel giant has appointed Pam Kaufman to the newly created role of executive vice president, chief entertainment officer.<\/p>\n
In the position, Kaufman, who will report to Gap president and CEO, Richard Dickson, has been tasked with leading the development of the company\u2019s \u2018Fashiontainment\u2019 platform, in partnership with brands.<\/p>\n
To run the division, Gap is due to establish a LA-based office in spring, with the mission of embedding itself more deeply into entertainment. The site will serve as a hub to strengthen ties between brands and pop culture.<\/p>\n
The shift comes as Gap looks to build on past \u201cculture-shaping partnerships\u201d, like its viral social media campaign with Katseye, \u2018Better in Denim\u2019. Gap said it is looking to build and scale its entertainment, content, and licensing platform across various media formats.<\/p>\n
In a statement, Dickson said customers were increasingly buying into brands that told compelling stories, showing that entertainment has now become integral to driving relevance and revenue.<\/p>\n
He added: \u201cOne we can lean on to create fandoms, inspire movements, and fuel sustained growth. Through Fashiontainment, we are unlocking that potential to take our brands to the next level, and Pam\u2019s discipline, deep expertise, and proven track record in entertainment and licensing make her the perfect fit to help us bring it to life.\u201d<\/p>\n
Kaufman, who will take up her new position February 2, joins Gap from Paramount, where she most recently served as president and CEO of international markets, global consumer products and experiences. H<\/p>\n
In her own comment, she said: \u201cWhat excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and experiences over time. I\u2019m inspired to join a company that believes in people and creativity, and to help shape the next chapter of these extraordinary brands.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source fashionunited.in \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Gap is set to expand its presence in the entertainment industry. The US apparel giant has appointed Pam Kaufman to the newly created role of executive vice president, chief entertainment officer. In the position, Kaufman, who will report to Gap president and CEO, Richard Dickson, has been tasked with leading the development of the company\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":2236103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2236102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Gap-to-venture-further-into-entertainment-with-new-dedicated-exec.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2236102"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236102\/revisions"}],"predecessor-version":[{"id":2236104,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236102\/revisions\/2236104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2236103"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2236102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2236102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2236102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}