A New Hybrid of Sport, Film, and Fan-Centered Storytelling<\/em><\/p>\n FELTON, Del., Jan. 15, 2026 (GLOBE NEWSWIRE) — Substrata Media\u2122 today announced the scheduled launch of the nation\u2019s first Living Media\u2122 Production Campus, a first-of-its-kind hybrid facility located in Felton, Delaware combining working agricultural equine operations, cinematic production, and interactive media into a single, fully operational environment.<\/p>\n The campus merges cinematic storytelling, daily livestreams, and real-time audience participation within an active equine facility \u2014 creating a new media format designed to drive long-term engagement, emotional connection, and national visibility for Delaware-based innovation.<\/p>\n Backed by private investment and led by Delaware resident and founder Michael Calderone, the project brings together media, sport, agriculture, and technology in a scalable model aligned with workforce development, rural investment, and modern entertainment demand.<\/p>\n Substrata\u2019s first Living Media \u201cworld\u201d \u2014 a character-driven, interactive narrative centered on equine life and human experience \u2014 will debut on FreeRaceHorse.com\u2122 March 2026.<\/p>\n What Is Living Media?<\/strong><\/p>\n Living Media is Substrata\u2019s proprietary layered storytelling model, designed to combine:<\/p>\n Unscripted real-world activity Episodic cinematic storytelling Interactive audience participation<\/p>\n<\/li>\n<\/ul>\n Into a single, continuously evolving ecosystem built for long term attachment over traditional attention grabbing practices.<\/p>\n At the Felton campus, Living Media comes to life through four integrated components:<\/p>\n Unbridled: A Journey of Passion\u2122<\/strong> Sandtown Unscripted\u2122<\/strong> FreeRaceHorse.com<\/u><\/strong><\/a>\u2122<\/strong> AI-Driven Living Intelligence <\/strong> \u201cUnlike traditional and social media models, Substrata is built for retention, emotional depth, and long-term connection \u2014 unifying social reach, live immersion, and cinematic emotion into living worlds<\/em>,\u201d<\/em> said Michael Calderone, Founder and CEO of Substrata Media.<\/p>\n<\/p><\/div>\n Why Delaware?<\/strong><\/p>\n Felton, Delaware offers a unique combination of agricultural infrastructure, accessibility, and operational efficiency that makes it an ideal launch location:<\/p>\n Cinematic Rural Environment<\/strong> \u2014 Over 100 acres of controlled agricultural and filming space, ideal for immersive storytelling and responsible animal operations. Proximity to Equine & Racing Infrastructure<\/strong> \u2014 Located near Dover Downs and Harrington Raceway, and within reach of major Mid-Atlantic racing venues, positioning the campus within an established equine corridor. Operational Efficiency<\/strong> \u2014 Delaware\u2019s business environment, agricultural alignment, and regional labor access support scalable hybrid operations. Access to Major Markets<\/strong> \u2014 Within 2.5 hours of New York, Philadelphia, Baltimore, and Washington D.C., enabling national distribution, partnerships, and talent access. Jobs, Growth, and What\u2019s Next<\/strong><\/p>\n Through its operational subsidiary Exceed Equine\u2122, Substrata Media<\/u><\/a> has already established a core team of 15 full-time Delaware-based employees, with plans to expand to approximately 50 roles across production, animal care, technology, and logistics by 2027.<\/p>\n The Felton campus has been active for over 15 months, with the first Living Media world scheduled to launch publicly in March 2026.<\/p>\n \u201cEntertainment Media is at an inflection point,\u201d <\/em>Calderone added. \u201cAudiences and sponsors are overwhelmed by fragmented platforms and disposable content, yet more than ever crave depth, continuity, and meaning. Substrata Media\u2122 is our answer to that shift. Delaware has provided us the opportunity to build and showcase what the next era of media and entertainment will look like.\u201d<\/em><\/p>\n Substrata Media\u2019s headquarters is nestled in the crops of the 100-acre campus in rural Delaware<\/p>\n Additional Photos available upon request<\/strong><\/p>\n About Substrata Media<\/strong><\/p>\n Substrata Media\u2122 is a next-generation media company building immersive content ecosystems that blend real life, cinematic storytelling, and interactive fan experiences through its Living Media platforms.<\/p>\n Its first property, FreeRaceHorse.com\u2122<\/strong>, will debut in early 2026. Cinematic previews of Unbridled \u201cA Journey Of Passion\u201d<\/em> and early platform registration are available at\u00a0www.FreeRaceHorse.com<\/u><\/strong><\/a>.<\/p>\n Substrata operates through strategic partners including Exceed Equine\u2122 (on-site operations and equine care) and MCAL-100 LLC. (real estate holding company).<\/p>\n Robin Coventry Contact: <\/strong>Robin Coventry\n
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A short-form cinematic dramatic series introducing the people, horses, and emotional journeys at the heart of the operation, with a focus on purpose.<\/p>\n
A weekly livestream capturing all the emotions, drama and beauty associated with real farm operations, horse care, training, and behind-the-scenes activity through more than 50 cameras \u2014 providing unprecedented access and transparency.<\/p>\n
The centralized platform where daily livestreams, episodic content, interactive features, fan participation, fan rewards and recognition along with digital engagement, converge into a single experience.<\/p>\n
A world-aware AI layer that enables direct communication between horses and their digital owners \u2014 continuously informed by real events and validated by live streams, and cinematic storytelling.<\/p>\n\n
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Director of Public Relations
1207 Delaware Avenue #4255
Wilmington, DE 19806
302-242-6608<\/p>\n
Email: <\/strong>Robin@exceedequine.com<\/u><\/a>
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