{"id":2236167,"date":"2026-01-15T16:19:07","date_gmt":"2026-01-15T16:19:07","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2236167"},"modified":"2026-01-15T16:19:07","modified_gmt":"2026-01-15T16:19:07","slug":"venu-and-aramark-sports-entertainment-add-two-venues-to-partnership","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/venu-and-aramark-sports-entertainment-add-two-venues-to-partnership\/","title":{"rendered":"VENU And Aramark Sports + Entertainment Add Two Venues To Partnership"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image aligncenter\"><\/figure>\n<p>Venue developer, owner and operator Venu Holding Corporation (VENU) and hospitality services provider Aramark Sports + Entertainment have expanded their partnership, which was originally announced in June 2025, to include two additional venues and an additional equity investment in VENU.<\/p>\n<p>Under the expanded agreement, Aramark will support a total of five of VENU\u2019s premium multi-seasonal and outdoor venues, delivering heightened food and beverage experiences, premium club dining, facilities management and retail services.<\/p>\n<p>The partnership will now include Ford Amphitheater in Colorado Springs, Colorado, and four select Sunset Amphitheater locations powered by EIGHT Elite Light Beer and includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Sunset Amphitheater Houston at Webster, Texas, targeted to open in 2027.<\/li>\n<li>Sunset Amphitheater at El Paso, Texas, targeted to open in early 2027.<\/li>\n<li>Sunset Amphitheater at Broken Arrow located just outside of Tulsa, Oklahoma, targeted to open in summer of 2026.<\/li>\n<li>Sunset Amphitheater at McKinney located in Northern Dallas, Texas, anticipated to open in third or fourth quarter of 2026.<\/li>\n<li>Ford Amphitheater in Colorado Springs, Colorado, where Aramark and VENU have will expanded upon their existing relationship since opening the venue in 2024.<\/li>\n<\/ul>\n<p>Aramark will support VENU\u2019s fan-first philosophy in delivering high-quality service throughout the amphitheaters including VENU\u2019s signature Luxe FireSuites and Aikman Clubs, which were developed in collaboration with NFL Hall of Famer Troy Aikman and strategically positioned within each venue to offer a uniquely immersive viewing experience.<\/p>\n<p>\u201cTogether with VENU, we\u2019re shaping the future of live entertainment and building a partnership designed for long-term success,\u201d states Alison Birdwell, President and CEO of Aramark Sports + Entertainment in a release. \u201cExpanding our agreement to include the newly announced Houston and El Paso locations strengthens a collaboration that sets the stage for a new industry standard.\u201d<\/p>\n<p>\u201cAramark is the kind of partner we build with for the long haul,\u201d said JW Roth, Founder, Chair and CEO of VENU. \u201cThey understand that premium entertainment is not just about what happens on stage. It\u2019s the full fan experience from the moment you arrive to the last encore. Expanding our partnership across five venues and welcoming Aramark as an equity investor is a strong vote of confidence in VENU\u2019s fan-first vision and the multi-seasonal impact we\u2019re building in markets across the country. Together we\u2019ll keep raising the bar with elevated hospitality, seamless operations, and signature premium experiences for every fan at shows.\u201d<\/p>\n<p>Aramark, which serves more than 150 F&amp;B and retail programs in professional and collegiate stadiums, arenas and convention centers, is part of a growing list of brands that have aligned with VENU including Troy Aikman\u2019s EIGHT Elite Light Beer, Billboard, Tixr, Boston Common Golf, Niall Horan, Dierks Bentley, Ford Dealerships and Ryan LLC.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source news.pollstar.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venue developer, owner and operator Venu Holding Corporation (VENU) and hospitality services provider Aramark Sports + Entertainment have expanded their partnership, which was originally announced in June 2025, to include two additional venues and an additional equity investment in VENU. Under the expanded agreement, Aramark will support a total of five of VENU\u2019s premium multi-seasonal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2236168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2236167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/VENU-And-Aramark-Sports-Entertainment-Add-Two-Venues-To.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2236167"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236167\/revisions"}],"predecessor-version":[{"id":2236169,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236167\/revisions\/2236169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2236168"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2236167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2236167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2236167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}