{"id":2236989,"date":"2026-01-16T02:58:06","date_gmt":"2026-01-16T02:58:06","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2236989"},"modified":"2026-01-16T02:58:06","modified_gmt":"2026-01-16T02:58:06","slug":"gap-inc-hires-pam-kaufman-as-chief-entertainment-officer","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/gap-inc-hires-pam-kaufman-as-chief-entertainment-officer\/","title":{"rendered":"Gap Inc. Hires Pam Kaufman as Chief Entertainment Officer"},"content":{"rendered":"

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\n\tGap Inc. wants to embed its brands more deeply into pop culture \u2014 and it\u2019s turning to former Paramount senior exec Pam Kaufman<\/a> to lead the charge. <\/p>\n

\n\tThe retailer has hired Kaufman as executive VP, chief entertainment officer. In the newly created role, she will report to Gap Inc. president and CEO Richard Dickson. Kaufman officially starts Feb. 2.<\/p>\n

\n\tKaufman will lead the development of Gap Inc.\u2019s strategy for \u201cFashiontainment,\u201d in partnership with its Old Navy,\u202fGap,\u202fBanana Republic and Athleta brands. She\u2019s tasked with building and scaling Gap Inc.\u2019s entertainment, content and licensing initiatives across music, TV, film, sports, gaming, consumer products, and cultural collaborations.<\/p>\n

\n\tWith Kaufman\u2019s appointment, Gap Inc. plans to open a Los Angeles-based office on Sunset Boulevard this spring. The office will \u201canchor key initiatives and reinforce that our brands and products are positioned at the center of pop culture,\u201d the company said. Kaufman will split her time across L.A., New York, and San Francisco.<\/p>\n

\n\tKaufman most recently served as Paramount Skydance\u2019s president and CEO of international markets, global consumer products and experiences, where she oversaw a multibillion-dollar organization spanning media, gaming, hospitality, licensing, retail and live experiences worldwide. She left the company last fall<\/a> after almost 30 years, following the acquisition of Paramount Global by David Ellison\u2019s Skydance Media. Kaufman joined Nickelodeon in 1997, becoming its first chief marketing officer.<\/p>\n

\n\tIn addition to her tenure at Paramount, Gap Inc. cited Kaufman\u2019s board roles with Stella McCartney Ltd., travel company Lindblad Expeditions and the Rock & Roll Hall of Fame as reflective of her \u201cdeep understanding of fashion, design, and cultural storytelling.\u201d<\/p>\n

\n\tKaufman and her team will build on the company\u2019s entertainment partnerships to date, which include Gap\u2019s Better in Denim campaign featuring pop girl group Katseye; Old Navy\u2019s first-ever co-created collection and experience with Disney; and Gap\u2019s limited-edition collection with Harlem\u2019s Fashion Row during 2025 NBA All-Star Weekend.<\/p>\n

\n\t\u201cFashion is entertainment, and today\u2019s customers aren\u2019t just buying apparel, they\u2019re buying into brands that tell compelling stories and drive cultural conversations,\u201d Dickson said in announcing Kaufman\u2019s hire. \u201cThrough Fashiontainment, we are unlocking that potential to take our brands to the next level, and Pam\u2019s discipline, deep expertise, and proven track record in entertainment and licensing make her the perfect fit to help us bring it to life.\u201d<\/p>\n

\n\tKaufman commented: \u201cGap Inc.\u2019s brands have shaped culture for generations, creating a legacy that is incredibly powerful. What excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and experiences over time.\u201d<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gap Inc. wants to embed its brands more deeply into pop culture \u2014 and it\u2019s turning to former Paramount senior exec Pam Kaufman to lead the charge. The retailer has hired Kaufman as executive VP, chief entertainment officer. In the newly created role, she will report to Gap Inc. president and CEO Richard Dickson. Kaufman […]<\/p>\n","protected":false},"author":2,"featured_media":2236990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[432619],"class_list":["post-2236989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-pam-kaufman"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Gap-Inc-Hires-Pam-Kaufman-as-Chief-Entertainment-Officer.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2236989"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236989\/revisions"}],"predecessor-version":[{"id":2236991,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2236989\/revisions\/2236991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2236990"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2236989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2236989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2236989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}