{"id":2240797,"date":"2026-01-19T14:08:11","date_gmt":"2026-01-19T14:08:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2240797"},"modified":"2026-01-19T14:08:11","modified_gmt":"2026-01-19T14:08:11","slug":"c4-happy-egg-co-partner-on-branded-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/c4-happy-egg-co-partner-on-branded-entertainment\/","title":{"rendered":"C4, Happy Egg Co partner on branded entertainment"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Channel 4 has partnered with The Happy Egg Co. on <em>Tiny Farmers \u2013\u00a0<\/em>a family-friendly episode exploring what\u00a0 makes an egg happy. The branded entertainment content is fronted by Harriet Cowan known for <em>Clarkson\u2019s Farm<\/em> and comedian Jessica Knappett (<em>The Inbetweeners Movie<\/em>, <em>Taskmaster).<\/em><\/p>\n<p>Produced by Interstellar TV,<em> Tiny Farmers<\/em> sees Harriet and Jessica joined by hen experts Avril and Michael who are sharing how to spot a happy hen and giving insight into an egg\u2019s journey from farm to table. Meanwhile four children are challenged to become egg farmers of the future -from taking on a challenge about looking after the hens to showcasing their cooking skills, this digital content will see how the tiny farmers get on.<\/p>\n<p><em>Tiny Farmers<\/em> launches on Channel 4\u2019s YouTube on January 19th alongside short form content highlights on Instagram, Facebook, TikTok and YouTube. The episode will also be available to stream on the February 2nd, with an advert airing on Channel 4, driving to the content.<\/p>\n<p>The deal was led by OMD UK, part of Omnicom Media Group, and marks the first deal between Channel 4\u2019s Partner Lab, an in-house creative partnerships team that offers creative solutions to brands, and The Happy Egg Co.<\/p>\n<p>Stephen Parnell, Digital Commissioning Executive at Channel 4, commented: \u201cHarriet and Jessica\u2019s infectious enthusiasm brings <em>Tiny Farmers<\/em> to life, connecting brilliantly with our young contestants as they compete to impress both hens and hosts. Working alongside Interstellar TV and The Happy Egg Co. has been a joy, and I can\u2019t wait to share this hilarious \u2013 yet heartwarming \u2013 show with viewers.\u201d<\/p>\n<p>Emma Parrett, Head of Creative Alliances at OMD UK, added:\u00a0\u201c<em>Tiny Farmers<\/em> is what happens when audience\u2011first thinking meets platform\u2011native storytelling. We loved bringing this to life with Channel 4 and The Happy Egg Co. as it embodies entertainment with purpose: it celebrates British farming, inspires kids, and makes choosing eggs feel good.\u201d<\/p>\n<p><!-- CONTENT END 1 -->\n                            <\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.advanced-television.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel 4 has partnered with The Happy Egg Co. on Tiny Farmers \u2013\u00a0a family-friendly episode exploring what\u00a0 makes an egg happy. The branded entertainment content is fronted by Harriet Cowan known for Clarkson\u2019s Farm and comedian Jessica Knappett (The Inbetweeners Movie, Taskmaster). Produced by Interstellar TV, Tiny Farmers sees Harriet and Jessica joined by hen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2240798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2240797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/C4-Happy-Egg-Co-partner-on-branded-entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2240797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2240797"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2240797\/revisions"}],"predecessor-version":[{"id":2240799,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2240797\/revisions\/2240799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2240798"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2240797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2240797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2240797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}