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UMG<\/span><\/a> has unveiled a new multi-year license agreement for its catalogue of artists and recordings across NetEase Cloud Music\u2019s streaming platform and associated digital services in China.<\/span><\/p>\n Under the agreement, <\/span>NetEase Cloud Music<\/span><\/a> will distribute Universal Music Group\u2019s global recording catalogue across its streaming services and affiliated digital products.\u00a0<\/span><\/p>\n The catalogue includes both local Chinese and international artists that are signed, released and distributed by UMG\u2019s historic labels. The deal covers millions of tracks and covers every genre and era.<\/span><\/p>\n This strategic agreement will also see the companies collaborate on feature marketing campaigns and product innovation, designed to further enhance the fan experience and promote and introduce domestic Chinese artists alongside UMG\u2019s global roster. The deal further expands the premium and Super VIP (SVIP) tier offerings and services available to music fans within the platform.\u00a0<\/span><\/p>\n \u201cThe agreement also includes artist-centric provisions and terms covering artificial intelligence reflecting a shared commitment to responsible AI practices that support and protect the music and artists that UMG represents,\u201d said a statement.<\/span><\/p>\n William Ding, CEO of NetEase Cloud Music<\/span><\/a>, said: \u201cNetEase Cloud Music is very pleased to have reached a multi-year licensing agreement with UMG. With the largest user base globally, <\/span>China<\/span><\/a> stands as the world’s biggest music streaming market. Moving forward, we will continue to work hand in hand with UMG to deliver premium music experiences to our users in China. At the same time, we look forward to exploring even more diverse and multifaceted avenues of collaboration with UMG.\u201d<\/span><\/p>\n
<\/p>\n With the largest user base globally, China stands as the world’s biggest music streaming market<\/p>\n
<\/p>\n William Ding<\/p>\n
\n<\/p><\/blockquote>\n Adam Granite, executive vice president, market development, Universal Music Group<\/span><\/a>, said: \u201cThis renewed agreement with NetEase Cloud Music represents a meaningful step in deepening UMG\u2019s long-term commitment to China’s music market. Together, we aim to strengthen an artist-first streaming environment that supports creators, engages fans, and connects China\u2019s music market more closely with the global music industry.\u201d<\/span><\/p>\n