{"id":2242584,"date":"2026-01-20T18:14:14","date_gmt":"2026-01-20T18:14:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2242584"},"modified":"2026-01-20T18:14:14","modified_gmt":"2026-01-20T18:14:14","slug":"gap-casts-paramount-exec-as-chief-entertainment-officer-opens-office-on-sunset-blvd","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/gap-casts-paramount-exec-as-chief-entertainment-officer-opens-office-on-sunset-blvd\/","title":{"rendered":"Gap Casts Paramount Exec as Chief Entertainment Officer, Opens Office on Sunset Blvd."},"content":{"rendered":"

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Gap Inc.<\/strong><\/a> has named Pam Kaufman to the newly created position of EVP, Chief Entertainment Officer, reporting directly to Gap CEO Richard Dickson. The role is designed to build and scale Gap\u2019s entertainment, content and licensing platform across music, TV, film, sports, gaming, consumer products and cultural collaborations as Kaufman leads the development of Gap\u2019s \u201cfashiontainment\u201d strategy.<\/p>\n

Pam Kaufman. Photo credit: Marquis Perkins<\/figcaption><\/figure>\n

Kaufman was most recently President and CEO of International Markets, Global Consumer Products and Experiences at Paramount<\/strong><\/a>, where she oversaw a multi-billion-dollar<\/strong> organization spanning media, gaming, hospitality, licensing, retail and live experiences across more than 170<\/strong> markets. She also brings her experience in board leadership roles at Stella McCartney, Lindblad Expositions<\/strong> and the Rock & Roll Hall of Fame<\/strong> to her new position, which begins Feb. 2.<\/p>\n

Gap plans to open a Los Angeles office on Sunset Boulevard this spring as it seeks to confirm its place in the entertainment ecosystem. The brand already has partnered to create culture-shaping moments such as the Better in Denim<\/em> campaign featuring Katseye, Old Navy<\/strong>\u2019s co-created collection and experience with Disney<\/strong> and Harlem\u2019s Fashion Row<\/strong> during NBA All-Star Weekend.<\/p>\n

\u201cFashion is entertainment, and today\u2019s customers aren\u2019t just buying apparel, they\u2019re buying into brands that tell compelling stories and drive cultural conversations,\u201d said Dickson in a statement. \u201cAs we reinvigorate Gap Inc.\u2019s house of iconic American brands to drive relevance and revenue, we recognize entertainment is a critical link to the consumer \u2014 one we can lean on to create fandoms, inspire movements and fuel sustained growth.\u201d<\/p>\n

Kaufman will bring her experience building and scaling family-centric, culturally relevant brands across entertainment, fashion and consumer products. \u201cGap Inc.\u2019s brands have shaped culture for generations, creating a legacy that is incredibly powerful,\u201d Kaufman said in a statement. \u201cWhat excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and experiences over time.\u201d<\/p>\n

In March 2025<\/a> Dickson had identified finding the brand\u2019s \u201cpoint of difference\u201d as a key goal, \u201cand then the next stage of that is taking cues from insights, cultural trends, design trends, what\u2019s hot, what\u2019s not, cultural conversations and [determining] how we integrate our brand into the cultural conversation to be relevant.\u201d<\/p>\n<\/p><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.retailtouchpoints.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gap Inc. has named Pam Kaufman to the newly created position of EVP, Chief Entertainment Officer, reporting directly to Gap CEO Richard Dickson. The role is designed to build and scale Gap\u2019s entertainment, content and licensing platform across music, TV, film, sports, gaming, consumer products and cultural collaborations as Kaufman leads the development of Gap\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":2242585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23301,434101,342789,434102,310532,434103,309230,340628,347991],"class_list":["post-2242584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-disney","tag-fashion-row","tag-gap","tag-lindblad-expositions","tag-nba","tag-old-navy","tag-paramount","tag-rock-roll-hall-of-fame","tag-stella-mccartney"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Gap-Casts-Paramount-Exec-as-Chief-Entertainment-Officer-Opens-Office.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2242584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2242584"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2242584\/revisions"}],"predecessor-version":[{"id":2242586,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2242584\/revisions\/2242586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2242585"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2242584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2242584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2242584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}