{"id":2243535,"date":"2026-01-21T09:05:06","date_gmt":"2026-01-21T09:05:06","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2243535"},"modified":"2026-01-21T09:05:06","modified_gmt":"2026-01-21T09:05:06","slug":"sony-tcl-plan-home-entertainment-jv-tcl-to-take-51-stake-%c2%b7-technode","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sony-tcl-plan-home-entertainment-jv-tcl-to-take-51-stake-%c2%b7-technode\/","title":{"rendered":"Sony, TCL Plan Home Entertainment JV, TCL to Take 51% Stake \u00b7 TechNode"},"content":{"rendered":"<p><\/p>\n<div id=\"post-195187\">\n<div class=\"entry-content\">\n<p>Sony Corporation has <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sony.com.cn\/content\/sonyportal\/zh-cn\/cms\/newscenter\/corporate\/2026\/20260120.html.html\">signed<\/a> a memorandum of understanding with Chinese electronics giant TCL Electronics to form a global joint venture for their TV and home audio businesses. Under the proposal, TCL will hold a controlling 51% stake, leaving Sony with 49%.<\/p>\n<p>The new entity will handle the entire value chain, including R&amp;D, manufacturing, sales, and logistics. The companies aim to sign a definitive agreement by the end of March 2026, with operations expected to launch in April 2027.<\/p>\n<p>Despite the structural shift, products will continue to be marketed under the \u201cSony\u201d and \u201cBRAVIA\u201d brands. The move combines Sony\u2019s premium brand image with TCL\u2019s supply chain dominance and cost efficiency. [TechNode reporting]<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n<p><!-- .entry-content --><\/p>\n<p>\t<!-- .entry-footer --><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source technode.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Corporation has signed a memorandum of understanding with Chinese electronics giant TCL Electronics to form a global joint venture for their TV and home audio businesses. Under the proposal, TCL will hold a controlling 51% stake, leaving Sony with 49%. The new entity will handle the entire value chain, including R&amp;D, manufacturing, sales, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2243536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2243535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Sony-TCL-Plan-Home-Entertainment-JV-TCL-to-Take-51.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2243535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2243535"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2243535\/revisions"}],"predecessor-version":[{"id":2243537,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2243535\/revisions\/2243537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2243536"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2243535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2243535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2243535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}