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\n\tWith its deal to have its U.S. operation acquired by a consortium of U.S. investors just days away<\/a>, TikTok<\/a> is making an aggressive move to court Hollywood, planning an expansive presence at the Sundance<\/a> Film Festival in Park City, and with plans to release a pair of new advertising<\/a> formats designed specifically for entertainment companies.<\/p>\n \n\tThe social video platform Wednesday said that it was launching a pair of new ad products: Streaming Ads and New Title Launch, both geared toward Hollywood, using Sundance as a jumping off point.<\/p>\n \n\tStreaming Ads, which is powered by TikTok\u2019s AI-powered Smart+ tech solution, is meant to drive subscribers to streaming platforms, showcasing multiple titles in a single ad experience via a pair of formats meant to highlight different shows and genres available on the advertiser\u2019s platform.<\/p>\n \n\tAnd New Title Launch is designed for entertainment tentpole events like new season premieres, franchise drops, or big sports games, and \u201callows advertisers to reach high-intent users using specific signals, such as users\u2019 favorite movie genre or pricing sensitivity, to turn fandom into sales.\u201d<\/p>\n \n\tThe new ad platforms underscore TikTok\u2019s growing role as a tastemaker and marketing juggernaut, and an increasingly important place to generate interest in new programming on other platforms.<\/p>\n \n\t\u201cEntertainment advertisers are increasingly turning to\u00a0TikTok\u00a0as a powerful audience-building engine,\u201d said Tao Baecklund, global head of content & services ads at\u00a0TikTok. \u201cWe\u2019re listening to their evolving needs and are continuously developing new tools that allow them to reach high-intent viewers and drive key business results like subscriptions and ticket sales \u2013 all while delivering a more personalized, engaging experience for our users.\u201d<\/p>\n \n\tTikTok is planning to have a substantial presence at Sundance, bringing a slew of its creators to Park City, and co-hosting an event with A24 and Charli xcx. Dawn Yang,\u00a0TikTok\u2019s global head of entertainment partnerships, will also be there, appearing on a pair of panels.<\/p>\n \n\tThe timing of the Sundance launch comes as TikTok is set to officially close its deal for its U.S. business to be sold to a consortium of investors Thursday. Many in Hollywood and tech are watching closely to see if the new ownership group makes any changes to the leadership or strategy of the U.S. business.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" With its deal to have its U.S. operation acquired by a consortium of U.S. investors just days away, TikTok is making an aggressive move to court Hollywood, planning an expansive presence at the Sundance Film Festival in Park City, and with plans to release a pair of new advertising formats designed specifically for entertainment companies. 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