{"id":2244229,"date":"2026-01-21T17:53:11","date_gmt":"2026-01-21T17:53:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2244229"},"modified":"2026-01-21T17:53:11","modified_gmt":"2026-01-21T17:53:11","slug":"sugar-share-new-single-and-music-video-long-live-love","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sugar-share-new-single-and-music-video-long-live-love\/","title":{"rendered":"SUGAR Share New Single And Music Video &#8220;Long Live Love&#8221;"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Sugar \u2013 the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis \u2013 announce today a second brand new single, following the bombshell news of the band\u2019s return last year, as well as news of the Love You Even Still 2026 World Tour following the quickfire sell-out of the band\u2019s forthcoming New York and London residencies.<\/p>\n<p>\u201cLong Live Love\u201d follows October\u2019s widely acclaimed \u201cHouse Of Dead Memories\u201d single and comes densely layered with grinding guitar riffs, resplendent synth textures and Mould\u2019s impassioned vocals. First penned by Mould in the mid 2000s, it could almost be a lost gem from an alternative future where the trio carried on recording beyond their 1994 swansong File Under: Easy Listening: its lush electronic edge bringing to mind Mould\u2019s DJ work while sharing similar DNA with the production nous of Garbage\u2019s Butch Vig, a key influence on Mould at the time.<\/p>\n<p>Of the single, Mould offers: \u201cI wrote \u2018Long Live Love\u2019 in 2007 while living in Washington DC. It was the George W. Bush era, I was deep in my DJ world with Blowoff, yet still writing pop songs on guitars. Garbage 2.0 is one of my desert island albums, so it\u2019s not surprising that \u2018Long Live Love\u2019 reminds me of a long lost Garbage song!\u201d<\/p>\n<p>The single comes accompanied by a punchy new visual, created and directed by Lee Gregory of ILoveMotion. \u201cLong Live Love\u201d will be released alongside \u201cHouse of Dead Memories\u201d on 7\u2033 black vinyl on May 1 via BMG; pre-orders are available now, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sugar.lnk.to\/longlivelovePR\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<figure id=\"attachment_607510\" aria-describedby=\"caption-attachment-607510\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-607510\" src=\"https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126-750x748.jpg\" alt=\"\" width=\"750\" height=\"748\" srcset=\"https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126-750x748.jpg 750w, https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126-300x300.jpg 300w, https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126-768x766.jpg 768w, https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126-150x150.jpg 150w, https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126-450x449.jpg 450w, https:\/\/bravewords.com\/wp-content\/uploads\/2026\/01\/sugarsingle126.jpg 796w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-eio=\"l\"\/><figcaption id=\"caption-attachment-607510\" class=\"wp-caption-text\">Screenshot<\/figcaption><\/figure>\n<p>Listen to \u201cLong Live Love\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/track\/5HNAVpihLqiEGCvh3rSUiX?si=3a916dafc8f34fdf&amp;nd=1&amp;dlsi=cf1d26f17adc456f\" target=\"_blank\" rel=\"noopener\">here<\/a>, and watch the official music video below:<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Sugar \u2013 Long Live Love (Official Music Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jSet8ltTGUo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Following the runaway reaction to the news of \u201cHouse of Dead Memories\u201d and Sugar\u2019s May New York and London dates \u2013 all of which sold out in quick time \u2013 the band now announce the Love You Even Still 2026 World Tour. The European leg, which follows directly after sold-out London shows at the O2 Forum Kentish Town on May 23 and 24, includes seven further UK dates as well as visits to Ireland, Norway, Sweden, Denmark, Germany, France, Belgium, The Netherlands, Switzerland and ending with Spain\u2019s Azkena Festival. The North American dates, taking place across August, September and October see the band heading across the continent including multiple nights at First Avenue in Minneapolis MN and Union Transfer in Philadelphia PA, while also hitting Los Angeles, San Francisco, Washington D.C, Boston and a return to New York.<\/p>\n<p>All shows go on pre-sale on Tuesday, January 27 at 10 AM, local time with general sale beginning Friday, January 30 at 10 AM, local time. In the US, $2 per ticket will be donated to The Trevor Project, while in the UK\/EU Sugar have partnered with PLUS1, with \u00a32\/\u20ac2 per ticket going to help organisations working to support and empower the health and wellbeing of LGBTQ+ communities.<\/p>\n<p>In October 2025, speaking to Rolling Stone\u2019s David Browne around Sugar\u2019s reunion, Mould earnestly noted how with the reunion he wanted \u201cto see if people are still interested.\u201d His query has since been emphatically answered.<\/p>\n<p>Speaking of the reaction to the band\u2019s return and their live plans for 2026, he offers: \u201cSugar was dormant for decades and sounds and styles are always changing. Nothing is certain and we had no idea there would be such a positive reaction to the first song. We were heartened to see the excitement for the NYC and London shows. It\u2019s been wonderful to hear people talking so fondly about how much the band meant to them \u2013 the strength of the songs, the energy of the shows (and the decibel levels of them!). It was a super special time for all of us. Now that we\u2019re back in business, we\u2019re laser-focused on getting in shape for an exciting year of loud rock shows around the world!\u201d<\/p>\n<p>Find Sugar\u2019s complete tour itinerary <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sugarcopperblue.com\/shows\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Revisit the video for \u201cHouse Of Dead Memories\u201d:<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Sugar \u2013 House of Dead Memories (Official Music Video)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-S72djtUIFk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>About Sugar:<\/p>\n<p>Having already placed his indelible mark on modern music with H\u00fcsker D\u00fc and solo album Workbook, Bob Mould enlisted bassist David Barbe and drummer Malcolm Travis leading to the formation of Sugar, who made their live debut in early 1992 at Athens, GA\u2019s famed 40 Watt Club. Named by NME as its 1992 Album of the Year, Sugar\u2019s now-classic debut album, Copper Blue, immediately proved a sensation, earning worldwide acclaim and landmark status for the melodic strength and intensely cathartic popcraft of songs like \u201cA Good Idea\u201d, \u201cHelpless\u201d, and the alternative rock radio hit and MTV favourite, \u201cIf I Can\u2019t Change Your Mind\u201d. The trio quickly found themselves performing on increasingly larger stages, including a legendary show-stealing set at London\u2019s Great X-pectations Festival in Finsbury Park.<\/p>\n<p>With the wind at their back, Sugar unleashed Beaster in 1993, making a momentous debut at #3 on the UK\u2019s Official Albums Chart as well as at #4 on Billboard\u2019s Heatseekers chart in the US. Though recorded during the same sessions that yielded Copper Blue, the six-song mini-album evinced a more visceral energy and dark melancholy than its predecessor, highlighted by such pulverising expressions of sacrilegious fury as \u201cJudas Cradle\u201d and \u201cJC Auto\u201d. 1994\u2019s second full-length LP, File Under: Easy Listening once again made an explosive arrival among the top 10 on the UK Official Albums Chart, this time landing in the upper reaches of the overall Billboard 200. The album saw Sugar pushing boundaries yet again on songs like the Americana-tinged \u201cBelieve What You\u2019re Saying\u201d and the incendiary \u201cGee Angel\u201d, tackling a wider range of musical approaches without sacrificing their signature intensity and unrestrained power. Despite their successes, Sugar called it a day following a Japanese tour in early 1995. A series of live recordings, reissues, and anthologies served to magnify the band\u2019s legacy over the three decades since, confirming SUGAR as incontrovertible masters of high-volume guitar-fuelled rock for the ages. The original members of Sugar reconvened in June 2025 to record \u201cHouse Of Dead Memories\u201d&amp; \u201cLong Live Love,\u201d the first new Sugar songs in over three decades.<\/p>\n<p>(Photo \u2013 Beau Sorenson)<\/p>\n<p style=\"padding:2px 6px 4px 6px; color: #555555; background-color: #eeeeee; border: #dddddd 2px solid\">Follow  BraveWords on social media\u2026 Facebook page, Facebook Group, X\/Twitter,  Instagram, Threads, Bluesky and YouTube.<\/p>\n<p>Visit <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/linktr.ee\/bravewords\">https:\/\/linktr.ee\/bravewords<\/a><\/p>\n<p><!-- CONTENT END 2 --><\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source bravewords.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sugar \u2013 the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis \u2013 announce today a second brand new single, following the bombshell news of the band\u2019s return last year, as well as news of the Love You Even Still 2026 World Tour following the quickfire sell-out of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2244230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[394907],"class_list":["post-2244229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-sugar"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/SUGAR-Share-New-Single-And-Music-Video-Long-Live-Love.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2244229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2244229"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2244229\/revisions"}],"predecessor-version":[{"id":2244231,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2244229\/revisions\/2244231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2244230"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2244229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2244229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2244229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}