<\/p>\n
Matt McDonald<\/a> and Derek Scobie want Artie, named after McDonald<\/a>\u2019s dog, to \u201cbridge the gap between creative vision and financial reality\u201d for many creators, including digital stars and filmmakers. McDonald, the former global head of Connected TV and Streaming<\/a> at Google, will serve as CEO. Scobie, a former ad leader at YouTube, is Cco.<\/p>\n \u201cAt YouTube, we saw the power of democratizing distribution. Artie is about democratizing access to capital,\u201d said McDonald. \u201cEvery creator should be able to access the resources to get their project made \u2014 on their terms.\u201d<\/p>\n The company will connect creators with brands and capital partners to fund development and productions for their native platforms, eschewing traditional distributors. For filmmakers and producers, Artie represents…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Two former Google and YouTube content executives have launched Artie, a new venture that will connect creators with cash and back-office infrastructure, on the eve of this year\u2019s Sundance Film Festival. Matt McDonald and Derek Scobie want Artie, named after McDonald\u2019s dog, to \u201cbridge the gap between creative vision and financial reality\u201d for many creators, […]<\/p>\n","protected":false},"author":2,"featured_media":2244244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2244243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Artie-New-Capital-and-Infrastructure-Partner-for-Creators-Launches-From.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2244243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2244243"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2244243\/revisions"}],"predecessor-version":[{"id":2244245,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2244243\/revisions\/2244245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2244244"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2244243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2244243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2244243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}