Adobe says that this ensures Firefly Foundry models enable \u201cresponsible AI adoption across every stage of production\u201d from pre-visualization to final stage edits. And the company is banking on its legacy of creating some of the entertainment industry\u2019s most widely-used creative tools to sell customers on the idea of adopting this new technology.<\/p>\n<\/div>\n
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Speaking to The Verge<\/em>, Adobe\u2019s vice president of genAI new business ventures Hannah Elaskr explained that Firefly Foundry was borne out of the company\u2019s previous work with large companies using Firefly\u2019s older, less customizable models. In those instances, the models were limited in their ability to generate assets beyond static images, or to understand the fine details of clients\u2019 IP. Those limitations were rooted in the fact that Adobe\u2019s more basic gen AI models were trained solely on inputs that Adobe had bought the rights to use. But that wasn\u2019t quite enough to create the kinds of assets Adobe\u2019s clients wanted going forward.<\/p>\n<\/div>\n\n
\u201cGlobal companies like The Home Depot and Disney said that they needed more,\u201d Elaskr said. \u201cThey needed a creative world that understood multiple products, characters, and the physics of how those characters move \u2014 both for video and for 3D. That\u2019s where Firefly Foundry comes in.\u201d<\/p>\n<\/div>\n
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To hype Firefly Foundry up, Adobe is already collaborating with talent agencies, including Creative Artists Agency, United Talent Agency and William Morris Endeavor. The company is also working with Suicide Squad <\/em>director David Ayer and Jaume Collet-Serra of Black Adam <\/em>fame. In addition to partnering with production houses B5 Studios, Promise Advanced Imagination, and Cantina Creative Adobe has partnered with Parsons School of Design and Whistling Woods Film School to \u201cdevelop research, educational resources, and curriculum focused on the role of AI in creative fields.\u201d<\/p>\n<\/div>\n\n
Firefly Foundry sounds like an approach to generative AI that megacorporations might be keen on adopting if only to avoid any potential IP infringement that could occur with regular models. And with its focus on getting the next generation of creative professionals using these tools early, the company might be setting itself up to be a long-term winner in the AI arms race.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.celebrity.land \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Timed to this year\u2019s Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop \u201cprivate, IP-safe\u201d Firefly Foundry gen AI \u201comni-models.\u201d According to the company, Firefly Foundry models are meant to \u201caccelerate creativity without eroding ownership or creative intent\u201d while generating different kinds of […]<\/p>\n","protected":false},"author":2,"featured_media":2245522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[30218,21741,21799,21738,22077],"class_list":["post-2245521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ai","tag-entertainment","tag-film","tag-news","tag-tv-shows"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Adobe-is-developing-IP-safe-AI-models-for-the-entertainment-industry.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2245521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2245521"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2245521\/revisions"}],"predecessor-version":[{"id":2245523,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2245521\/revisions\/2245523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2245522"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2245521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2245521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2245521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}