nearly half of its users have discovered a new theatrical release<\/a> through its platform, with almost a third of them being inspired to take action to see the film.<\/p>\nThe new ad products are meant to help entertainment advertisers reach this engaged audience. The Streaming Ads product is designed to deliver ads to users who have shown an interest in entertainment-specific content, tailored to the user\u2019s demonstrated interests. Streaming Ads will showcase multiple titles through two formats: a video carousel that displays four video titles from one service\u2019s catalog, and a Media Card interactive add-on that highlights multiple titles.<\/p>\n
The second product, New Title Launch, is designed to capitalize on an entertainment advertiser\u2019s biggest moments, like season premieres, new releases and sporting events. The format uses specific signals, such as favorite movie genre or pricing sensitivity, to reach high-intent users and boost subscriptions and ticket sales.<\/p>\n
\u201cEntertainment advertisers are increasingly turning to TikTok as a powerful audience-building engine,\u201d said Tao Baecklund, global head of content and services ads at TikTok, in release details.<\/p>\n
That sentiment has been borne out through a number of partnerships and programs with entertainment companies. Last September,\u00a0TikTok and Fandango<\/a> teamed up to enable movie ticket purchases directly through the TikTok app. The platform followed that up in December with a tie-in with Disney\u2019s \u201cAvatar: Fire and Ash\u201d<\/a> release, featuring an immersive content hub of quizzes and creator videos with exclusive pre-release movie clips. Perhaps not coincidentally, Disney recently announced it would begin promoting its content through TikTok-like vertical videos<\/a>.<\/p>\n<\/p><\/div>\n