<\/p>\n
Sony<\/a> Music is making significant moves in Vietnam.<\/p>\n Last month, the company bought a 49%<\/strong> stake in 1Label JSC<\/strong>, the music production and artist management unit of Vietnamese media giant YeaH1 Group.<\/p>\n Following the deal, Sony Music and\u00a0YeaH1 Group<\/a> launched a joint venture called SYE Holdings, which just this week debuted a new boy group called UPRIZE<\/strong>.<\/span><\/p>\n Nikkei Asia reports<\/a> that 1Label has changed its name to SYE Holdings.<\/p>\n In a filing<\/a> to the Ho Chi Minh Stock Exchange on December 16, 2025, YeaH1 said Sony Music Entertainment<\/a> Hong Kong will hold 49% of 1Label\u2019s voting shares via a share subscription and 1Label and 1Talents<\/b> will cease to be direct subsidiaries of YeaH1.<\/p>\n YeaH1, however, will retain a 49.88%<\/b> stake in the business, making it an associated company. 1Label owns, produces, and releases music, while 1Talents is responsible for managing artists.<\/p>\n The December announcement pushed YeaH1\u2019s stock to a two-month high on December 18. As of Thursday (January 22), YeaH1\u2019s shares fell 1.5%<\/b><\/span> from the previous trading session, ending the day with a market capitalization of 2.48 trillion Vietnamese dong<\/b> ($94.4 million).<\/p>\n Founded in 2006, YeaH1 operates as a media conglomerate<\/strong> in Vietnam offering content production, media and marketing services, talent management, digital music distribution and film studio complexes management.<\/p>\n \u201cInstead of chasing the \u2018one-hit wonder\u2019 model, the partnership focuses on professionalizing the talent management process and helping artists build a more sustainable career pathway.\u201d<\/p>\n SYE Holdings<\/span><\/p>\n<\/blockquote>\n According to the companies\u2019 latest press release on Tuesday (January 20), UPRIZE<\/strong> was introduced through their new venture, SYE Holdings<\/b>, which will manage talent development, music production and international distribution.<\/p>\n Kenny<\/b> Ong<\/b>, who serves<\/a> as Managing Director for SME Malaysia, Singapore & Vietnam, and Head of Special Projects Southeast Asia, was named Chairman of the new venture.<\/p>\n The companies say they expect the SYE Holdings joint venture to establish a \u201cdirect pipeline\u201d<\/strong> for V-Pop artists to break international charts and regional playlists.<\/p>\n \u201cInstead of chasing the \u2018one-hit wonder\u2019 model, the partnership focuses on professionalizing the talent management process and helping artists build a more sustainable career pathway, enabling them to not only to shine on stage but also to possess long-term commercial value across the advertising, film, and entertainment sectors,\u201d according to the latest press release.<\/p>\n \n \u201cSony Music is dedicated to honoring the unique cultural heritage of the markets we enter. Our strategy is to build a \u2018viable model\u2019 for our artists\u2019 sustainable careers, where Vietnamese cultural identity is honored and built upon.\u201d<\/p>\n Kenny<\/b> Ong<\/b>, Sony Music Entertainment<\/span><\/p>\n<\/blockquote>\n UPRIZE was formed through a survival reality show called\u00a0Tan Binh Toan Nang (Show It All)<\/i><\/b>, similar to the K-pop methodology of developing K-pop stars. SYE\u2019s reality competition aired on state broadcaster VTV3<\/b> from October 4, 2025 through January 17, 2026. YeaH1 said the show attracted \u201cmillions of viewers\u201d throughout its 15-week run.<\/p>\n The seven-member group \u2014 Cuong Bach, Phuc Nguyen, Lam Anh, Duc Duy, Wonbi, Duy Lan, <\/b>and Long Hoang<\/b> \u2014 were selected from 30 finalists who underwent 100 days <\/b>of intensive training. UPRIZE will release their debut album and music video in April, followed by a second album in September, according to SME and YeaH1.<\/p>\n SYE plans to hold a concert with a scale of over\u00a010,000<\/strong> audiences by the third or fourth quarter of 2026, an ambitious goal that will likely require sustained investment in promotion, touring, and audience development for a newly launched act.<\/span><\/p>\n SME rival Universal Music Group<\/a> <\/b>had a similar talent reality competition<\/a> in partnership with BTS label HYBE<\/b> in 2023, which resulted in KATSEYE<\/b>. The final lineup for the global girl group was announced in November 2023, two years after the two music giants announced<\/a> their joint venture in November 2021.<\/p>\n Like many K-pop acts, KATSEYE was formed from\u00a0a broad talent search<\/a>, followed by an elimination competition that \u2013 again like many K-pop acts \u2013 was filmed and\u00a0turned into a reality show<\/a>.<\/p>\n While KATSEYE performed at various festivals<\/a> and events throughout 2024, they only went on their first-ever headlining concert tour<\/a> in late 2025, spanning 16 shows across North America. KATSEYE is set to perform at the 68th Grammy Awards on February 1, 2026.<\/p>\n Meanwhile, for UPRIZE, in preparation for the boy group\u2019s concert, SYE plans to launch a series of fan signings, showcases, and school tours at universities nationwide to increase recognition and build connections with young audiences, according to the press release.<\/p>\n As part of the agreement with SME, 1Label received priority rights to sign contestants from music-related TV programs produced by Yeah1 and to distribute music content generated from those shows.<\/p>\n Beyond UPRIZE, SYE will also manage a roster of \u201cnew-generation\u201d independent artists including Ho Dong Quan, Thai Le Minh Hieu, Swan Nguyen, <\/b>and minhtin.<\/b> Ong said: \u201cSony Music is dedicated to honoring the unique cultural heritage of the markets we enter. Our strategy is to build a \u2018viable model\u2019 for our artists\u2019 sustainable careers, where Vietnamese cultural identity is honored and built upon.\u201d<\/p>\n \u201cBy integrating local creativity into Sony Music\u2019s world-class network, we are ensuring that Vietnamese talent has the sustainable career path and international visibility it deserves.\u201d<\/p>\n \u201cWhen these values resonate with Sony Music Entertainment\u2019s global network, we are not only establishing new standards but also creating a sustainable infrastructure for Vietnamese talent to proudly step out into the world with their own identity.\u201d<\/p>\n Ngo Thi Van Hanh, <\/b>YeaH1 Group<\/span><\/p>\n<\/blockquote>\n Ngo Thi Van Hanh<\/b>, CEO of YeaH1 Group and Board Member of SYE Holdings, said: \u201cYeaH1 contributes three essential resources to SYE: a deep understanding of local audiences, international-standard production capabilities, and a multi-platform media ecosystem.\u201d<\/p>\n \u201cWhen these values resonate with Sony Music Entertainment\u2019s global network, we are not only establishing new standards but also creating a sustainable infrastructure for Vietnamese talent to proudly step out into the world with their own identity.\u201d<\/p>\n The deal marks SME\u2019s latest in Vietnam after the company formed a strategic partnership<\/a> with Vietnamese music label Great Entertainment<\/b> in September 2024. That agreement saw SME Vietnam securing the exclusive rights to distribute and promote Great Entertainment\u2018s music library, including both existing and upcoming releases.<\/p>\n However, SME isn\u2019t entirely a newcomer to the talent competition space. The company previously held a stake in Syco Entertainment<\/b>, the global media company founded by Simon Cowell<\/b>, known for TV franchises like The X Factor <\/i>and America\u2019s Got Talent.<\/i> SME exited the joint venture<\/a> in 2020, but retained Syco\u2019s music assets, including its roster of current artists and back catalog. As MBW previously reported<\/a>, acts to have graduated through\u00a0Got Talent<\/i>\u00a0and\u00a0The X Factor<\/i>\u00a0over the years have included the likes of Fifth Harmony<\/b> (and Camila Cabello<\/b>), One Direction, Little Mix, Leona Lewis, Susan Boyle<\/b> and many more.<\/p>\n Music Business Worldwide<\/span><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Sony Music is making significant moves in Vietnam. Last month, the company bought a 49% stake in 1Label JSC, the music production and artist management unit of Vietnamese media giant YeaH1 Group. Following the deal, Sony Music and\u00a0YeaH1 Group launched a joint venture called SYE Holdings, which just this week debuted a new boy group […]<\/p>\n","protected":false},"author":2,"featured_media":2246151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2246150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Sony-Music-buys-49-stake-in-music-unit-of-Vietnam.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2246150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2246150"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2246150\/revisions"}],"predecessor-version":[{"id":2246152,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2246150\/revisions\/2246152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2246151"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2246150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2246150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2246150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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