{"id":2246260,"date":"2026-01-22T22:28:10","date_gmt":"2026-01-22T22:28:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2246260"},"modified":"2026-01-22T22:28:10","modified_gmt":"2026-01-22T22:28:10","slug":"tiktok-brings-ai-ad-solutions-to-streaming-entertainment-advertisers-01-22-2026","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tiktok-brings-ai-ad-solutions-to-streaming-entertainment-advertisers-01-22-2026\/","title":{"rendered":"TikTok Brings AI Ad Solutions To Streaming, Entertainment Advertisers 01\/22\/2026"},"content":{"rendered":"<p><\/p>\n<div id=\"article_body_main\" data-title=\"Yelp To Acquire AI Lead-Management Firm For More Than $270M 01\/23\/2026\" data-url=\"https:\/\/www.mediapost.com\/publications\/article\/412234\/yelp-to-acquire-ai-lead-management-firm-for-more-t.html\" data-start=\"None\" data-index=\"0\">\n<p><\/p>\n<p>As TikTok creators get<br \/>\nready to cover the Sundance Film Festival in Park City, the ByteDance-owned company has announced the launch of two new advertising solutions designed to help streaming platforms and entertainment<br \/>\nadvertisers engage users directly in feed.<\/p>\n<p class=\"p1\"><span class=\"s1\">With 167% of TikTok users more likely to maintain a streaming service subscription in order to participate in online<br \/>\ndiscourse around a show or movie, TikTok is introducing \u201cStreaming Ads\u201d to help streaming services reach new, younger consumers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Powered by Smart+ &#8212; TikTok\u2019s AI ad hub, which automates campaign setup, optimization and creative &#8212; Streaming Ads is designed to deliver personalized ads to<br \/>\nusers whose in-app activity includes entertainment-first content, showing them \u201cthe most relevant shows in an advertiser\u2019s catalog.\u201d<\/span><\/p>\n<div class=\"ads_inline_640\"><!-- ~advertisement~ big_unit --><\/p>\n<p>advertisement<\/p>\n<p><!-- Website big_unit Ad --><\/p>\n<p>advertisement<\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">Each<br \/>\nad included in this new solution showcases multiple film or show titles via a video carousel featuring four video titles available on a specific streaming platform, or via an \u201cinteractive\u201d<br \/>\nadd-on, per TikTok\u2019s announcement. <span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">TikTok has also unveiled \u201cNew Title Launch,\u201d an ad solution aiming to<br \/>\nhelp entertainment advertisers capitalize on newsworthy events, such as film premieres, live sports games, or franchise announcements.<\/p>\n<p class=\"p1\"><span class=\"s1\">New Title Launch is designed<br \/>\nto reach high-intent users and drive ticket sales via personalized ads targeting users\u2019 favorite movie genre or pricing sensitivity.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Both new ad options stem from a rise in film and TV content and fandom on TikTok. <span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Over 6.5 million posts about film and TV are shared across the app daily, according to TikTok\u2019s internal data, with almost half of TikTok users discovering old movies or shows on the<br \/>\nplatform. In addition, #FilmTok and #MovieTok experienced a 50% boost in posting activity last year.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">TikTok<br \/>\nhas focused on developing its reputation as a place for movie and TV lovers by partnering with major film festivals across the globe, including Sundance and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediapost.com\/publications\/article\/405896\/tiktok-announces-special-programming-for-cannes-fi.html\"><span class=\"s2\">Cannes<\/span><\/a>, where creators are invited to shoot and post<br \/>\nexclusive footage, interviews and festival highlights to the app\u2019s billion users.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Last year, TikTok<br \/>\nalso hosted its own film competition, which received 300,000 entries and rewarded winners with cash prizes and a trip to Cannes.<\/span><\/p>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediapost.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As TikTok creators get ready to cover the Sundance Film Festival in Park City, the ByteDance-owned company has announced the launch of two new advertising solutions designed to help streaming platforms and entertainment advertisers engage users directly in feed. With 167% of TikTok users more likely to maintain a streaming service subscription in order to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2246261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[434891],"class_list":["post-2246260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-tiktok-has-announced-the-launch-of-two-new-ad-solutions-designed-to-help-streaming-platforms-and-entertainment-advertisers-engage-users-directly-in-feed-01-22-2026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/TikTok-Brings-AI-Ad-Solutions-To-Streaming-Entertainment-Advertisers-01222026.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2246260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2246260"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2246260\/revisions"}],"predecessor-version":[{"id":2246262,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2246260\/revisions\/2246262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2246261"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2246260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2246260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2246260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}