{"id":2248885,"date":"2026-01-24T22:07:33","date_gmt":"2026-01-24T22:07:33","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2248885"},"modified":"2026-01-24T22:07:33","modified_gmt":"2026-01-24T22:07:33","slug":"tiktok-brings-ai-ads-to-streamers-entertainment-brands-01-22-2026","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tiktok-brings-ai-ads-to-streamers-entertainment-brands-01-22-2026\/","title":{"rendered":"TikTok Brings AI Ads To Streamers, Entertainment Brands 01\/22\/2026"},"content":{"rendered":"<p><\/p>\n<div id=\"article_body_main\" data-title=\"NewsGuard Fights FTC's 'Retaliatory' Demand For Information 01\/26\/2026\" data-url=\"https:\/\/www.mediapost.com\/publications\/article\/412281\/newsguard-fights-ftcs-retaliatory-demand-for-in.html\" data-start=\"6\" data-index=\"0\">\n<p><\/p>\n<p>As TikTok creators get<br \/>\nready to cover the Sundance Film Festival in Park City, the ByteDance-owned company has announced the launch of two new advertising solutions designed to help streaming platforms and entertainment<br \/>\nadvertisers engage users directly in the feed.<\/p>\n<p class=\"p1\"><span class=\"s1\">With 167% of TikTok users more likely to maintain a streaming service subscription in order to participate in online<br \/>\ndiscourse around a show or movie, TikTok is introducing \u201cStreaming Ads\u201d to help streaming services reach new, younger consumers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Powered by TikTok\u2019s AI ad hub &#8212; Smart+, which automates campaign setup, optimization and creative &#8212; Streaming Ads is designed to deliver personalized ads to<br \/>\nusers whose in-app activity includes entertainment-first content, showing them \u201cthe most relevant shows in an advertiser\u2019s catalog.\u201d<\/span><\/p>\n<div class=\"ads_inline_640\"><!-- ~advertisement~ big_unit --><\/p>\n<p>advertisement<\/p>\n<p><!-- Website big_unit Ad --><\/p>\n<p>advertisement<\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">Each<br \/>\nad included in this new solution showcases multiple film or show titles via a video carousel that features four video titles available on a specific streaming platform, or via an<br \/>\n\u201cinteractive\u201d add-on, TikTok says in its announcement. <span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\">TikTok has also unveiled \u201cNew Title Launch,\u201d<br \/>\nan advertising solution intended to help entertainment advertisers capitalize on newsworthy events such as film premieres, live sports games, or franchise announcements.<\/p>\n<p class=\"p1\"><span class=\"s1\">New Title Launch is designed to reach high-intent users and drive ticket sales via personalized ads that targeti users\u2019 favorite movie genre or pricing sensitivity.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The new ad options come in response to the growth of film and TV content and fandom on TikTok. <span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Over 6.5 million posts about film and TV are shared across the app daily, according to TikTok\u2019s internal<br \/>\ndata, with almost half of TikTok users discovering old movies or shows on the platform.<\/span><\/p>\n<p>In addition, #FilmTok and #MovieTok experienced a 50% boost in posting activity last year.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">TikTok has focused on developing its reputation as a place for movie and TV lovers by partnering with major film<br \/>\nfestivals across the globe, including Sundance and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mediapost.com\/publications\/article\/405896\/tiktok-announces-special-programming-for-cannes-fi.html\"><span class=\"s2\">Cannes<\/span><\/a>, where creators are invited to shoot and post exclusive footage, interviews and festival highlights to the app\u2019s billion users.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Last year, TikTok also hosted its own film competition, which received 300,000 entries and rewarded winners with<br \/>\ncash prizes and a trip to Cannes.<\/span><\/p>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.mediapost.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As TikTok creators get ready to cover the Sundance Film Festival in Park City, the ByteDance-owned company has announced the launch of two new advertising solutions designed to help streaming platforms and entertainment advertisers engage users directly in the feed. With 167% of TikTok users more likely to maintain a streaming service subscription in order [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2246261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[435414],"class_list":["post-2248885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-tiktok-has-announced-the-launch-of-two-new-ad-solutions-designed-to-help-streaming-platforms-and-entertainment-advertisers-engage-users-directly-in-the-feed-01-22-2026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/TikTok-Brings-AI-Ad-Solutions-To-Streaming-Entertainment-Advertisers-01222026.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2248885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2248885"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2248885\/revisions"}],"predecessor-version":[{"id":2248886,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2248885\/revisions\/2248886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2246261"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2248885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2248885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2248885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}