{"id":2251239,"date":"2026-01-26T16:18:09","date_gmt":"2026-01-26T16:18:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2251239"},"modified":"2026-01-26T16:18:09","modified_gmt":"2026-01-26T16:18:09","slug":"guy-fieris-shocking-new-look-is-for-a-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/guy-fieris-shocking-new-look-is-for-a-super-bowl-commercial\/","title":{"rendered":"Guy Fieri\u2019s Shocking New Look Is for a Super Bowl Commercial"},"content":{"rendered":"

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A certain portion of the internet was set ablaze last week by an Instagram<\/a> post from celebrity chef Guy Fieri<\/a>.<\/p>\n

The Food Network<\/a> star and mayor of Flavortown is instantly recognizable thanks to his frosted tips, colorful bowling shirts, distinctive goatee and blinged-out look. But in the Instagram video, he traded in the bleach blonde spikes and goatee for a clean-shaven and basic brown dad hairdo, and the bowling shirt for an understated button-down and slacks.<\/p>\n

\u201cAfter so many years celebrating my birthday as Guy, I figured I would celebrate it as just a guy,\u201d he said in the video, which garnered news coverage from outlets like Page Six and InStyle. Some Instagram users speculated that Fieri used AI to create the alter ego, which made him almost unrecognizable.<\/p>\n

Guy Fieri in a Instagram teaser for Bosch<\/a>. Bosch<\/p>\n

But The Hollywood Reporter can confirm that the basic new look is…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A certain portion of the internet was set ablaze last week by an Instagram post from celebrity chef Guy Fieri. The Food Network star and mayor of Flavortown is instantly recognizable thanks to his frosted tips, colorful bowling shirts, distinctive goatee and blinged-out look. But in the Instagram video, he traded in the bleach blonde […]<\/p>\n","protected":false},"author":2,"featured_media":2251240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2251239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Guy-Fieris-Shocking-New-Look-Is-for-a-Super-Bowl.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2251239"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251239\/revisions"}],"predecessor-version":[{"id":2251241,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251239\/revisions\/2251241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2251240"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2251239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2251239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2251239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}