{"id":2251766,"date":"2026-01-26T21:28:12","date_gmt":"2026-01-26T21:28:12","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2251766"},"modified":"2026-01-26T21:28:12","modified_gmt":"2026-01-26T21:28:12","slug":"nielsens-new-ratings-data-could-give-cable-a-short-term-boost","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nielsens-new-ratings-data-could-give-cable-a-short-term-boost\/","title":{"rendered":"Nielsen\u2019s New Ratings Data Could Give Cable a Short-Term Boost"},"content":{"rendered":"

<\/p>\n

Does Nielsen<\/a> have the power to bring a halt to the forces that keep shrinking the audience for cable TV?<\/p>\n

In the long term, no. But a new twist in the company\u2019s estimations of the total number of people watching television by medium is likely to result in a bigger cable audience overall.<\/p>\n

Nielsen has informed its clients that it will start incorporating results from a study of consumer behavior in TV and digital media done by the Advertising Research Foundation, an organization that presses for unified standards of research in advertising and marketing. Its board of directors includes executives from Bank of America<\/a>,…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no. But a new twist in the company\u2019s estimations of the total number of people watching television by medium is likely to result in a bigger cable audience overall. Nielsen has […]<\/p>\n","protected":false},"author":2,"featured_media":2251767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2251766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Nielsens-New-Ratings-Data-Could-Give-Cable-a-Short-Term-Boost.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2251766"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251766\/revisions"}],"predecessor-version":[{"id":2251768,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251766\/revisions\/2251768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2251767"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2251766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2251766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2251766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}