{"id":2251889,"date":"2026-01-26T22:47:13","date_gmt":"2026-01-26T22:47:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2251889"},"modified":"2026-01-26T22:47:13","modified_gmt":"2026-01-26T22:47:13","slug":"sydney-sweeney-climbs-hollywood-sign-to-hang-up-bras-and-falls-foul-of-angry-locals","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sydney-sweeney-climbs-hollywood-sign-to-hang-up-bras-and-falls-foul-of-angry-locals\/","title":{"rendered":"Sydney Sweeney climbs Hollywood sign to hang up bras &#8212; and falls foul of angry locals"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Welcome to Hollywood.<\/p>\n<p>Sydney Sweeney climbed the iconic Hollywood sign in Los Angeles to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2025\/07\/14\/style\/sydney-sweeney-reportedly-launching-lingerie-line-backed-by-jeff-bezos\/\">promote her new lingerie line<\/a>, according to a video <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tmz.com\/2026\/01\/26\/sydney-sweeney-climbs-hollywood-sign-bras\/\" target=\"_blank\" rel=\"noopener\">obtained by TMZ<\/a>.<\/p>\n<p>In the clip, the \u201cEuphoria\u201d actress placed a handful of bras on the letter H of the historical landmark as a production team filmed. <\/p>\n<p>She and the crew also got to the top of the letters to string a clothesline of bras.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Sydney Sweeney promoted her lingerie line in Los Angeles. <span class=\"credit\">TMZ<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>The \u201cEuphoria\u201d actress placed bras all over the iconic Hollywood sign, according to a video obtained by TMZ. <span class=\"credit\">TMZ<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Sweeney and her crew strung a clothesline of bras over the letters. <span class=\"credit\">TMZ<\/span><\/figcaption><\/figure>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Sources claimed to the outlet that the move was to promote the \u201cHousemaid\u201d star\u2019s new lingerie line, which is backed by billionaire Jeff Bezos.<\/p>\n<p>TMZ reported that, although the 28-year-old got a permit from FilmLA to shoot the Hollywood Sign, she did not receive permission to touch or climb the sign.<\/p>\n<p>However, the outlet received an email from the Hollywood Chamber of Commerce, which owns the famous sign, confirming Sweeney and her team did not get permission from the organization.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>A production team filmed the act. <span class=\"credit\">TMZ<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>TMZ reported the \u201cImmaculate\u201d star didn\u2019t get permission from the Hollywood Chamber of Commerce. <span class=\"credit\">TMZ<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Sweeney\u2019s act could prompt legal action for trespassing and\/or vandalism. <span class=\"credit\">TMZ<\/span><\/figcaption><\/figure>\n<p>\u201cThere was no permission granted to do this as is required,\u201d the Hollywood Chamber of Commerce told the outlet.<\/p>\n<p>Her lack of a permit could put her at risk of being charged with criminal trespassing and\/or vandalism, per the outlet. <\/p>\n<p>Page Six has reached out to the LAPD, Hollywood Chamber of Commerce and Sweeney\u2019s reps for comment, but did not immediately hear back. <\/p>\n<p>Last July, news surfaced that the \u201cAnyone But You\u201d actress was launching a lingerie line, backed by Bezos and his wife, Lauren S\u00e1nchez.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>In July 2025, news surfaced that the \u201cAnyone But You\u201d actress was launching a lingerie line. <span class=\"credit\">HBO Max<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>The line is reportedly backed by billionaire Jeff Bezos. <span class=\"credit\">ALEXJR \/ BACKGRID<\/span><\/figcaption><\/figure>\n<p>\u201cThis has been a huge project for her and something she\u2019s been working on for the last year,\u201d an insider told Us Weekly at the time.<\/p>\n<p>The previous month, Sweeney was one of many A-listers to attend the Amazon founder and S\u00e1nchez\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2025\/06\/27\/celebrity-news\/jeff-bezos-marries-lauren-sanchez-in-over-the-top-wedding\/\">lavish wedding<\/a> in Venice, Italy.<\/p>\n<p>The actress even\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2025\/06\/28\/celebrity-news\/tom-brady-and-sydney-sweeney-dance-together-at-lauren-sanchez-jeff-bezos-wedding-reception\/\">spent time with Orlando Bloom and Tom Brady<\/a>\u00a0during the nuptials.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source pagesix.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Hollywood. Sydney Sweeney climbed the iconic Hollywood sign in Los Angeles to promote her new lingerie line, according to a video obtained by TMZ. In the clip, the \u201cEuphoria\u201d actress placed a handful of bras on the letter H of the historical landmark as a production team filmed. She and the crew also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2251890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,24003,22860,405966,22693,21912,309386],"class_list":["post-2251889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-celebrity-news","tag-hollywood","tag-lingerie","tag-los-angeles","tag-movies","tag-sydney-sweeney"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Sydney-Sweeney-climbs-Hollywood-sign-to-hang-up-bras.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2251889"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251889\/revisions"}],"predecessor-version":[{"id":2251891,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2251889\/revisions\/2251891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2251890"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2251889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2251889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2251889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}