Dhar Mann Studios<\/a>\u2019 reach by super-serving his new and existing fans everywhere with this all-new, original vertical content.\u201d<\/p>\n\n\tCompelled by the stratospheric growth of TikTok in recent years, a number of other players have entered the vertical video arena. Along with digital and social giants Meta and YouTube, media companies like Disney are also making vertical video a component of their overall strategies. <\/p>\n
\n\tMicrodramas, a particular strand of vertical video, has also seen considerable investment of late, with Hispanic rivals TelevisaUnivision and Telemundo producing \u201cmicronovelas\u201d as well as a raft of well-funded startups looking to replicate the format\u2019s massive success in Asia. Holywater, which has 85 million global users, recently raised $22 million, its largest funding round to data.<\/p>\n
\n\t\u201cAs we introduce Dhar\u2019s creative vision to this new format and era of entertainment, it became clear that Fox Entertainment and Holywater are partners that truly understand what this scope of ambition requires,\u201d said Dhar Mann CEO Sean Atkins and Erin McFarlane, Dhar Mann Studios\u2019 newly appointed Head of Vertical Content, in a statement. \u201cRob and his team are both embracing innovation and investing in it, affording us an unprecedented level of creative autonomy and resources needed to build something that has never been done before at this scale. That combination allows us to reach new and existing audiences in powerful ways while staying true to Dhar\u2019s positive and resonant storytelling.\u201d<\/p>\n
\n\tHolywater co-founders and co-CEOs Bogdan Nesvit and Anatolii Kasianov called the partnership with Mann \u201cthe\u00a0first step in our broader strategy to attract global creators and top-tier talent to vertical storytelling at scale.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Fox Entertainment is furthering its ambitions in vertical video, inking a scripted programming pact with Dhar Mann Studios. Videos made under the auspices of Mann, a popular scripted creator, will be hosted on the MyDrama app. MyDrama is owned by Holywater, the vertical platform in which Fox last year acquired an equity stake. Plans call […]<\/p>\n","protected":false},"author":2,"featured_media":2252071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[378758,436065,321785,390841,436076,436077],"class_list":["post-2252070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-dhar-mann","tag-dhar-mann-studios","tag-fox-entertainment","tag-holywater","tag-my-drama","tag-vertical-video"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Fox-Entertainment-Inks-Scripted-Vertical-Video-Deal-With-Popular-Creator.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2252070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2252070"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2252070\/revisions"}],"predecessor-version":[{"id":2252072,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2252070\/revisions\/2252072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2252071"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2252070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2252070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2252070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}