![\"A](\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=64&h=64&ar=1:1&fit=crop\")
The Kansas City Royals finally have a Missouri-based sports betting partner.\u00a0<\/p>\n
Key Takeaways<\/h2>\n\n- Circa Sports fills the sportsbook partnership left behind by Underdog.<\/li>\n
- The gaming operator will make its official debut Friday.<\/li>\n
- The agreement includes fan integrations and promotional signage.<\/li>\n<\/ul>\n
The Major League Baseball team announced Monday that it struck an agreement with Circa Sports, a Las Vegas-based operator that obtained one of the two untethered Show-Me State sports betting licenses last year.\u00a0<\/p>\n
The Royals had a sports betting partnership with Underdog in late 2025, but the operator left the state<\/a> before sports wagering launched on Dec. 1 to focus on other products. Circa now fills that role.\u00a0<\/p>\n\n\u201cSince launching Circa Sports in Missouri last December, we\u2019ve grown to appreciate the local sports community – and the Kansas City Royals are at the heart of it,\u201d Derek Stevens, Circa Sports CEO, said. \u201cThis partnership is about creating premium experiences around the game – from the ballpark to the sportsbook – and giving Royals fans access, energy, and a level of engagement that feels authentic to how they follow baseball.\u201d<\/p>\n<\/blockquote>\n
Enjoying Covers content?<\/b> Add us as a preferred source on your Google account<\/span> ![\"Add](\"https:\/\/img.covers.com\/editorial\/2025\/google-preferred-source-badge.png?w=102&auto=compress&auto=format\")
<\/source><\/source><\/picture><\/a><\/p>\nConnecting with Royals fans<\/h2>\n
Circa\u2019s deal with the Royals will include prominent signage and future promotions. There will also be fan experiences and \u201cVIP hospitality moments,\u201d the partners said.<\/p>\n
Circa will officially debut at Royals Rally Casino Night at Kauffman Stadium on Friday. The sportsbook and casino resort operator will give away 10 prize packages for a two-night stay at its Vegas property.\u00a0<\/p>\n
\u201cWe all know the passion Royals fans have for their team, and this partnership with Circa Sports offers more ways for them to connect with the game they love,\u201d Cullen Maxey, president of business operations for the Kansas City Royals, said. \u201cFrom special events at Kauffman Stadium to unique experiences beyond the ballpark, we\u2019re excited to work with Circa to bring new ways for fans to connect with the Royals.\u201d<\/p>\n
The wait is over<\/h2>\n
Underdog, the daily fantasy sports operator, had partnered with the Royals to gain market access. However, the company left Missouri sports betting<\/a> days before the launch, ending its multi-year agreement and leaving the Royals searching for a sportsbook partner<\/a> for two months. Underdog also shut down<\/a> its North Carolina sportsbook in December.\u00a0<\/p>\nCirca joined DraftKings as one of the two sportsbooks to gain market access without partnering with a professional team or casino operator. It was a big win for Circa, which caters to a more professional bettor with its higher limits and low juice.\u00a0<\/p>\n
The operator doesn\u2019t have to share revenue or pay partnership fees with a casino operator or team.<\/p>\n
Pages related to this topic<\/h2>\n<\/p><\/div>\n\n\n\n\n ![\"Brad](\"https:\/\/img.covers.com\/cms\/covers\/e91a6e01-8c8c-4f69-a960-b279041e2dde.jpg?w=40&auto=compress&auto=format\"\/)
\n <\/div><\/div>\n\n\nBrad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina\u2019s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.<\/p>\n
Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.<\/p>\n<\/p><\/div>\n
The Major League Baseball team announced Monday that it struck an agreement with Circa Sports, a Las Vegas-based operator that obtained one of the two untethered Show-Me State sports betting licenses last year.\u00a0<\/p>\n
The Royals had a sports betting partnership with Underdog in late 2025, but the operator left the state<\/a> before sports wagering launched on Dec. 1 to focus on other products. Circa now fills that role.\u00a0<\/p>\n \u201cSince launching Circa Sports in Missouri last December, we\u2019ve grown to appreciate the local sports community – and the Kansas City Royals are at the heart of it,\u201d Derek Stevens, Circa Sports CEO, said. \u201cThis partnership is about creating premium experiences around the game – from the ballpark to the sportsbook – and giving Royals fans access, energy, and a level of engagement that feels authentic to how they follow baseball.\u201d<\/p>\n<\/blockquote>\n Enjoying Covers content?<\/b> Add us as a preferred source on your Google account<\/span> Circa\u2019s deal with the Royals will include prominent signage and future promotions. There will also be fan experiences and \u201cVIP hospitality moments,\u201d the partners said.<\/p>\n Circa will officially debut at Royals Rally Casino Night at Kauffman Stadium on Friday. The sportsbook and casino resort operator will give away 10 prize packages for a two-night stay at its Vegas property.\u00a0<\/p>\n \u201cWe all know the passion Royals fans have for their team, and this partnership with Circa Sports offers more ways for them to connect with the game they love,\u201d Cullen Maxey, president of business operations for the Kansas City Royals, said. \u201cFrom special events at Kauffman Stadium to unique experiences beyond the ballpark, we\u2019re excited to work with Circa to bring new ways for fans to connect with the Royals.\u201d<\/p>\n Underdog, the daily fantasy sports operator, had partnered with the Royals to gain market access. However, the company left Missouri sports betting<\/a> days before the launch, ending its multi-year agreement and leaving the Royals searching for a sportsbook partner<\/a> for two months. Underdog also shut down<\/a> its North Carolina sportsbook in December.\u00a0<\/p>\n Circa joined DraftKings as one of the two sportsbooks to gain market access without partnering with a professional team or casino operator. It was a big win for Circa, which caters to a more professional bettor with its higher limits and low juice.\u00a0<\/p>\n The operator doesn\u2019t have to share revenue or pay partnership fees with a casino operator or team.<\/p>\n Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina\u2019s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.<\/p>\n Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.<\/p>\n<\/p><\/div>\n\n
<\/source><\/source><\/picture><\/a><\/p>\nConnecting with Royals fans<\/h2>\n
The wait is over<\/h2>\n
Pages related to this topic<\/h2>\n<\/p><\/div>\n
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