{"id":2253033,"date":"2026-01-27T17:04:27","date_gmt":"2026-01-27T17:04:27","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2253033"},"modified":"2026-01-27T17:04:27","modified_gmt":"2026-01-27T17:04:27","slug":"sydney-sweeney-in-trouble-for-hanging-bras-on-hollywood-sign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sydney-sweeney-in-trouble-for-hanging-bras-on-hollywood-sign\/","title":{"rendered":"Sydney Sweeney in trouble for hanging bras on Hollywood sign"},"content":{"rendered":"<p><\/p>\n<div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.out.com\/voices\/straight-nonsense-sydney-sweeney-nicki-minaj-emma-hernon-trump\" target=\"_blank\">Sydney Sweeney<\/a> may face legal trouble after hanging bras from the Hollywood Sign in Los Angeles as a promotional stunt for the lingerie brand she&#8217;s launching. In a video uploaded to Instagram, the actress and a group of people drove up to the sign at night, broke through the fence, and climbed it, throwing lingerie sewn together into a rope over the letters of the landmark.<\/p>\n<p>The <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.out.com\/voices\/straight-nonsense-euphoria-season-three\" target=\"_blank\">Euphoria<\/a> actress did not have permission for this, the president and CEO of the Hollywood Chamber of Commerce, Steve Nissen, said in a statement to the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/story\/2026-01-26\/sydney-sweeney-hollywood-sign-bras-permission-chamber-commerce\" target=\"_blank\">Los Angeles Times<\/a>: &#8220;The production involving Sydney Sweeney and the Hollywood Sign \u2026 was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.\u201d<\/p>\n<p>The publication also reported that her production company, Persuasion Pictures, had a filming permit from Los Angeles\u2019s official film office, FilmLA, but not the Chamber of Commerce, the official owners of the Hollywood Sign.<\/p>\n<p>It&#8217;s unclear whether the authorities will take any legal action just yet. Sweeney has been a hotbed for controversial marketing campaigns \u2014 she&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/celebrity\/articles\/sydney-sweeney-stands-controversial-bathwater-011853996.html\" target=\"_blank\">collaborated<\/a> with Dr. Squatch to sell a limited edition soap with real droplets of her bathwater and she was the face of an <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.out.com\/celebs\/doja-cat-sydney-sweeney-american-eagle\" target=\"_blank\">American Eagle ad campaign<\/a> that was criticized for have &#8220;white supremacist dog whistles&#8221; that &#8220;promoted eugenics.&#8221;<\/p>\n<p>Sweeney also marked a career milestone this week; her film The Housemaid, costarring Amanda Seyfried and directed by Paul Feig, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/paul-feig-the-housemaid-box-office-hit-1236484279\/\" target=\"_blank\">hit the $300 million mark in global box-office sales<\/a>. It&#8217;s now the highest-grossing film featuring Sweeney as well as Feig, surpassing sales for his 2011 blockbuster comedy Bridesmaids.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.out.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sydney Sweeney may face legal trouble after hanging bras from the Hollywood Sign in Los Angeles as a promotional stunt for the lingerie brand she&#8217;s launching. In a video uploaded to Instagram, the actress and a group of people drove up to the sign at night, broke through the fence, and climbed it, throwing lingerie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2253034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[308219,418054,22491,22693,436315,309386],"class_list":["post-2253033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-actress","tag-hollywood-sign","tag-instagram","tag-los-angeles","tag-promotional-stunt","tag-sydney-sweeney"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Sydney-Sweeney-in-trouble-for-hanging-bras-on-Hollywood-sign.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2253033"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253033\/revisions"}],"predecessor-version":[{"id":2253035,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253033\/revisions\/2253035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2253034"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2253033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2253033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2253033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}