{"id":2253055,"date":"2026-01-27T17:18:16","date_gmt":"2026-01-27T17:18:16","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2253055"},"modified":"2026-01-27T17:18:16","modified_gmt":"2026-01-27T17:18:16","slug":"food-network-fans-say-theyre-absolutely-living-for-guy-fieris-surprise-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/food-network-fans-say-theyre-absolutely-living-for-guy-fieris-surprise-super-bowl-ad\/","title":{"rendered":"Food Network Fans Say They\u2019re Absolutely \u201cLiving\u201d for Guy Fieri\u2019s Surprise Super Bowl Ad"},"content":{"rendered":"<p><\/p>\n<div data-journey-body=\"standard-article\">\n<ul data-node-id=\"0\" class=\"css-kw9lqy emevuu60\">\n<li data-node-id=\"0.0\"><em data-node-id=\"0.0.0\">The 2026 Super Bowl is set for February 8, with the New England Patriots facing the Seattle Seahawks.<\/em><br data-node-id=\"0.0.1\"\/><\/li>\n<li data-node-id=\"0.1\"><em data-node-id=\"0.1.0\">Food Network star Guy Fieri teamed up with Bosch for an ad that will run during the Super Bowl.<br data-node-id=\"0.1.0.1\"\/><\/em><\/li>\n<li data-node-id=\"0.2\"><em data-node-id=\"0.2.0\">Fans reacted to the news that Guy will be part of the 2026 Super Bowl.<br data-node-id=\"0.2.0.1\"\/><\/em><\/li>\n<\/ul>\n<hr data-node-id=\"1\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\"><strong data-node-id=\"2.0\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.goodhousekeeping.com\/entertainment\/celebrity-news\/a64791795\/guy-fieri-net-worth\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.goodhousekeeping.com\/entertainment\/celebrity-news\/a64791795\/guy-fieri-net-worth\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Guy Fieri\" data-node-id=\"2.0.0\" class=\"body-link css-h40fkh emevuu60\">Guy Fieri<\/a><\/strong> is throwing his hat into the ring for the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nfl.com\/super-bowl\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.nfl.com\/super-bowl\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"2026 Super Bowl\" data-vars-ga-product-id=\"7d1c463f-9d68-4820-8641-6697c93724b3\" rel=\"nofollow\" data-node-id=\"2.2\" class=\"body-link product-links css-h40fkh emevuu60\">2026 Super Bowl<\/a> &#8230; but he&#8217;s doing it in a way that has fans totally thrown off!<strong data-node-id=\"2.4\"\/> <\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">The NFL&#8217;s biggest game is set for February 8, 2026, with the Seattle Seahawks facing the New England Patriots. And while fans are excited about the championship itself, its commercials are equally iconic. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">Guy partnered with appliance company Bosch <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2026\/tv\/news\/bosch-super-bowl-commercial-guy-fieri-1236640735\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/variety.com\/2026\/tv\/news\/bosch-super-bowl-commercial-guy-fieri-1236640735\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"for a Super Bowl ad\" data-node-id=\"4.1\" class=\"body-link css-h40fkh emevuu60\">for a Super Bowl ad<\/a>, and the Food Network star teased the TV spot <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DT-rZgDjp0f\/?hl=en\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/p\/DT-rZgDjp0f\/?hl=en\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"on Instagram\" data-node-id=\"4.3\" class=\"body-link css-h40fkh emevuu60\">on Instagram<\/a> on January 26. In the video, Guy sits in front of a vanity with makeup brushes and a hair dryer, then the image cuts to a video of him, clean-shaven, in a brown wig, a gingham shirt, and tan pants. In other words, he looked very unlike himself.<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-16\" data-node-id=\"5\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"6\" class=\"css-6wxqfj emevuu60\">&#8220;Just a little Big Game buzz,&#8221; he wrote in the caption. <\/p>\n<section data-embed=\"instagram\" data-lazy-id=\"P0-17\" data-node-id=\"7\" class=\"embed\"\/>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-18\" data-node-id=\"8\" class=\"embed\">\n<aside class=\"css-epuhkm e94w1mj9\">\n<h6 class=\"css-y4ppz4 e94w1mj7\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"\/><span class=\"css-8lle59 e94w1mj5\">Get the Latest from Food Network<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"\/><\/h6>\n<\/aside>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">Given how the image is a total 180 from Guy&#8217;s usual rock-and-roll attire, fans couldn&#8217;t get enough. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">&#8220;Ahhhh this is epic!!! @boschusa @boschhomeus \ud83e\udd73\ud83e\udd73\ud83e\udd73 #LikeABosch \u2764\ufe0f Bosch Fam for the win!!!&#8221; one person exclaimed in the comments. &#8220;This is the hardest ad launch I\u2019ve seen and I\u2019m living for it,&#8221; another agreed. &#8220;That\u2019s not Guy Fieri that\u2019s Gentleman Fieri,&#8221; a different follower added.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-6wxqfj emevuu60\">We absolutely agree\u2014this is quite a turn for Guy! And let&#8217;s not forget, he actually teased the ad spot earlier <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DT0TLQGDjYN\/?hl=en\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/p\/DT0TLQGDjYN\/?hl=en\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"on Instagram\" data-node-id=\"11.1\" class=\"body-link css-h40fkh emevuu60\">on Instagram<\/a>, leaving fans intrigued about what he had in store for his future TV appearances. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-6wxqfj emevuu60\">&#8220;New Year. New Guy. New Look,&#8221; he penned in the caption. <\/p>\n<section data-embed=\"instagram\" data-lazy-id=\"P0-19\" data-node-id=\"13\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"14\" class=\"css-6wxqfj emevuu60\">Looks like we have something to look forward to on February 8.<\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-20\" data-node-id=\"15\" class=\"embed\">\n<aside class=\"css-q14sem e94w1mj1\">\n<div data-theme-key=\"carousel-container\" aria-roledescription=\"carousel\" role=\"region\" aria-live=\"off\" aria-labelledby=\"PP0-20-0\" class=\"css-1jke4yk e1kgjrvy4\">\n<p><h2 id=\"PP0-20-0\" data-theme-key=\"carousel-hed\" class=\"css-4i2xvz e1kgjrvy5\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-1yxmhzw eagam8p0\"\/>Read More from TV + Pop Culture News<span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"\/><\/h2>\n<\/p>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.goodhousekeeping.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 Super Bowl is set for February 8, with the New England Patriots facing the Seattle Seahawks. Food Network star Guy Fieri teamed up with Bosch for an ad that will run during the Super Bowl. Fans reacted to the news that Guy will be part of the 2026 Super Bowl. Guy Fieri is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2253056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[436323,274717,436321,285977,286903,285684,436320,436322],"class_list":["post-2253055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-collection-super-bowl","tag-content-type-news","tag-contentid-b12c27e1-4135-4d26-a567-e8ca8c7ba5a3","tag-displaytype-standard-article","tag-hasproduct-true","tag-locale-us","tag-shorttitle-fans-are-living-for-guy-fieris-super-bowl-ad","tag-subsection-celeb-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Food-Network-Fans-Say-Theyre-Absolutely-Living-for-Guy-Fieris.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2253055"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253055\/revisions"}],"predecessor-version":[{"id":2253057,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253055\/revisions\/2253057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2253056"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2253055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2253055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2253055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}