{"id":2253262,"date":"2026-01-27T19:32:25","date_gmt":"2026-01-27T19:32:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2253262"},"modified":"2026-01-27T19:32:25","modified_gmt":"2026-01-27T19:32:25","slug":"the-syndicate-announce-chip-herter-to-lead-new-music-supervision-and-licensing-department","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-syndicate-announce-chip-herter-to-lead-new-music-supervision-and-licensing-department\/","title":{"rendered":"The Syndicate Announce Chip Herter To Lead New Music Supervision And Licensing Department"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"mashsb-container mashsb-main mashsb-stretched\">\n                <\/aside>\n<p>            <!-- Share buttons by mashshare.net - Version: 3.8.8--><\/p>\n<p><style><![CDATA[\n.inarticle_banner_top { width: 728px; height: 90px; }\n@media(max-width: 800px) { .inarticle_banner_top { width: 300px; height: 250px; } }\n@media(min-width: 800px) { .inarticle_banner_top { width: 728px; height: 90px; } }\n]]><\/style>\n<p>&#13;<br \/>\n&#13;<br \/>\n<!-- In Article Banner Top -->&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;\n<\/p>\n<p>LOS ANGELES (CelebrityAccess) \u2013 Leading entertainment marketing agency The Syndicate announced today the appointment of <strong>Chip Herter<\/strong> as the SVP, Music Supervision and Licensing. In this newly created role, Herter will build a division focused on creative music supervision, licensing, and end-to-end music support for The Syndicate\u2019s clients and partners.<\/p>\n<p>An award-winning music supervisor, Herter brings more than 15 years of experience helping brands authentically enter and shape the cultural conversation through music. Most recently, he served as Music Director at Deutsch, where he was a key creative force behind the sonic identity of campaigns for marquee brands including Taco Bell, Dr Pepper, Lowe\u2019s, Nintendo, and Walmart.<\/p>\n<p>Herter\u2019s appointment builds upon his existing collaboration with The Syndicate on Taco Bell, expanding the agency\u2019s scope of work with the brand to include music supervision and licensing across Taco Bell\u2019s entire network of creative agencies.<\/p>\n<p>\u201cAs music has moved to the forefront of modern advertising, Chip has played a defining role in shaping how brands show up culturally,\u201d said <strong>Jon Landman, Partner and Chief Business Development Officer at The Syndicate.<\/strong> \u201cWe\u2019ve seen it first hand on our collective work with Feed The Beat and Taco Bell. His creative instincts, strategic leadership, and deep relationships make him an exceptional addition to The Syndicate, and we\u2019re excited to build this new division under his guidance.\u201d<\/p>\n<p>Among Herter\u2019s most notable achievements is his work on the highly acclaimed return of Taco Bell\u2019s Mexican Pizza, created in partnership with multi-award-winning artist <strong>Doja Cat<\/strong>. The campaign earned multiple Clio, Clio Music, and AMP Awards and marked Taco Bell\u2019s return to the Super Bowl after a five-year hiatus. Herter helped shape the campaign\u2019s music strategy and artist partnership, culminating in a widely celebrated cultural moment when Doja Cat announced the return of Mexican Pizza during her Coachella performance in 2022.<\/p>\n<p>\u201cThe Syndicate has an incredible 28-year legacy in artist development, marketing, and culture-making,\u201d said Herter. \u201cI\u2019m thrilled to join the team and launch a music supervision and licensing practice that prioritizes creative integrity, meaningful partnerships, and real impact for brands and artists alike.\u201d<\/p>\n<p>Prior to Deutsch LA, Chip began his career as a Music Producer at Crispin Porter + Bogusky, followed by a role as Director of Creative Sync at Butter Music and Sound. Throughout his career, he has supervised music for campaigns for some of the world\u2019s most influential brands, including Microsoft, Nike, Airbnb, Google, and Coca-Cola.<\/p>\n<p>Herter will be working out of The Syndicate\u2019s LA office and can be contacted for congratulations, music supervision and licensing inquiries, showcase and networking invites at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/celebrityaccess.com\/2026\/01\/27\/the-syndicate-announces-chip-herter-to-lead-new-music-supervision-and-licensing-department\/chip@thesyn.com\">chip@thesyn.com<\/a>.<\/p>\n<p><span itemscope=\"\" itemtype=\"http:\/\/schema.org\/Article\" class=\"itempropwp-wrap\"><!-- ItemProp WP 3.5.201706131 by Rolands Umbrovskis https:\/\/umbrovskis.com\/ --><meta itemprop=\"name\" content=\"The Syndicate Announce Chip Herter To Lead New Music Supervision And Licensing Department\"\/><meta itemprop=\"headline\" content=\"The Syndicate Announce Chip Herter To Lead New Music Supervision And Licensing Department\"\/><meta itemscope=\"\" itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/celebrityaccess.com\/2026\/01\/27\/the-syndicate-announces-chip-herter-to-lead-new-music-supervision-and-licensing-department\/\"\/> <meta itemprop=\"url\" content=\"https:\/\/celebrityaccess.com\/2026\/01\/27\/the-syndicate-announces-chip-herter-to-lead-new-music-supervision-and-licensing-department\/\"\/><span itemprop=\"image\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/ImageObject\"><meta itemprop=\"url\" content=\"https:\/\/celebrityaccess.com\/wp-content\/uploads\/2026\/01\/Chip_Herter_creditMichaelFarmerF8.jpg\"\/><meta itemprop=\"width\" content=\"800\"\/><meta itemprop=\"height\" content=\"600\"\/><\/span><meta itemprop=\"author\" content=\"https:\/\/celebrityaccess.com\/author\/stacy\/\"\/><meta itemprop=\"description\" content=\"LOS ANGELES (CelebrityAccess) - Leading entertainment marketing agency The Syndicate announced today the appointment of Chip Herter as the SVP, Music Supervision and Licensing. In this newly created role, Herter will build a division focused on creative music supervision, licensing, and end-to-end music support for The Syndicate's clients and partners.An award-winning music supervisor, Herter brings more than 15 years of experience helping brands authentically enter and shape the cultural conversation through music. Most recently, he served as Music Director at Deutsch, where he was a key creative force behind the sonic identity of campaigns for marquee brands including Taco Bell, Dr Pepper, Lowe\u2019s, Nintendo, and Walmart.Herter\u2019s appointment builds upon his existing collaboration with The Syndicate on Taco Bell, expanding the agency\u2019s scope of work with the brand to include music supervision and licensing across Taco Bell\u2019s entire network of creative agencies.\u201cAs music has moved to the forefront of modern advertising, Chip has played a defining role in shaping how brands show up culturally,\u201d said Jon Landman, Partner and Chief Business Development Officer at The Syndicate. \u201cWe\u2019ve seen it first hand on our collective work with Feed The Beat and Taco Bell. His creative instincts, strategic leadership, and deep relationships make him an exceptional addition to The Syndicate, and we\u2019re excited to build this new division under his guidance.\u201dAmong Herter\u2019s most notable achievements is his work on the highly acclaimed return of Taco Bell\u2019s Mexican Pizza, created in partnership with multi-award-winning artist Doja Cat. The campaign earned multiple Clio, Clio Music, and AMP Awards and marked Taco Bell\u2019s return to the Super Bowl after a five-year hiatus. Herter helped shape the campaign\u2019s music strategy and artist partnership, culminating in a widely celebrated cultural moment when Doja Cat announced the return of Mexican Pizza during her Coachella performance in 2022.\u201cThe Syndicate has an incredible 28-year legacy in artist development, marketing, and culture-making,\u201d said Herter. \u201cI\u2019m thrilled to join the team and launch a music supervision and licensing practice that prioritizes creative integrity, meaningful partnerships, and real impact for brands and artists alike.\u201dPrior to Deutsch LA, Chip began his career as a Music Producer at Crispin Porter + Bogusky, followed by a role as Director of Creative Sync at Butter Music and Sound. Throughout his career, he has supervised music for campaigns for some of the world\u2019s most influential brands, including Microsoft, Nike, Airbnb, Google, and Coca-Cola.Herter will be working out of The Syndicate\u2019s LA office and can be contacted for congratulations, music supervision and licensing inquiries, showcase and networking invites at \"\/><meta itemprop=\"datePublished\" content=\"2026-01-27 10:00:16\"\/><!-- ItemProp WP 3.5.201706131 by Rolands Umbrovskis https:\/\/umbrovskis.com\/ end --><\/span>                                                                            <\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source celebrityaccess.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13; LOS ANGELES (CelebrityAccess) \u2013 Leading entertainment marketing agency The Syndicate announced today the appointment of Chip Herter as the SVP, Music Supervision and Licensing. In this newly created role, Herter will build a division focused on creative music supervision, licensing, and end-to-end music support for The Syndicate\u2019s clients and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2253263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2253262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/The-Syndicate-Announce-Chip-Herter-To-Lead-New-Music-Supervision.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2253262"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253262\/revisions"}],"predecessor-version":[{"id":2253264,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253262\/revisions\/2253264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2253263"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2253262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2253262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2253262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}