{"id":2253515,"date":"2026-01-27T22:19:26","date_gmt":"2026-01-27T22:19:26","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2253515"},"modified":"2026-01-27T22:19:26","modified_gmt":"2026-01-27T22:19:26","slug":"how-recognition-music-is-optimizing-catalog-of-songs-by-shakira-more","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-recognition-music-is-optimizing-catalog-of-songs-by-shakira-more\/","title":{"rendered":"How Recognition Music Is Optimizing Catalog of Songs by Shakira &#038; More"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn October 2024, months after Blackstone won a bidding war with Concord to take Hipgnosis\u2019 troubled public royalties fund private, British rapper KSI\u2019s\u202f\u201cThick of It\u201d featuring Trippie Redd, which samples Red Hot Chili Peppers\u2019 \u201cSnow (Hey Oh),\u201d debuted at No. 84 on the\u202fBillboard\u202f Hot 100.\u202f<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKSI\u2019s best commercial mark to date, \u201cThick of It\u201d went on to be certified platinum in Australia and gold in the United States, and it was nominated for song of the year at the BRIT Awards in 2025. The song resulted from Recognition pitching writers on the Peppers\u2019 2006 hit at an Atlantic Records UK songwriting camp \u2014 one strategy from Recognition CEO <strong>Ben Katovsky<\/strong>\u2019s playbook for reintroducing songs from his company\u2019s portfolio by collaborating with musicians and industry partners.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/recognition-music-group-raising-372-million-abs\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIn the last 12 months, we\u2019ve put out 60-odd interpolations, held 13 writing camps with our different publisher and label partners, and our interpolations have generated about 500 million streams,\u201d Katovsky says. \u201cThat gives you a sense of what we can do.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKatovsky says it\u2019s been a transformative 18 months for the company that used to be Hipgnosis Songs Fund (HSF), whose in-house manager, Hipgnosis Song Management (HSM), was accused of accounting and financial projection missteps, leading to an eventual buyout. (Hipgnosis founder <strong>Merck Mercuriadis<\/strong> is no longer part of the picture.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn July 2024, Blackstone bought out the aggrieved shareholders of the publicly listed HSF and consolidated its 45,000-song catalog \u2014 which included compositions by Neil Young, Shakira, Journey\u202fand the\u202fChili Peppers, among others \u2014 with the private Hipgnosis fund Blackstone backed in 2021. Katovsky was named CEO in February 2024, and by the end of that year, HSM completed a $1.47 billion asset-backed securitization (ABS). In mid-2025, after consolidating the many Hipgnosis companies under the single name Recognition, Katovsky raised another $372 million through an ABS, this time with an A rating from both Fitch and S&amp;P \u2014 a mark of Wall Street\u2019s approval. It worked: The ABS, which reaped three times the demand it expected, landed Recognition 16 new investors, including eight who are new to music.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe collection of cultural treasures Mercuriadis amassed still attracts attention. Recognition\u2019s move in June to sell subsidiary Hipgnosis Songs Group, which housed Big Deal Music and its administration business, to Sony Music Group prompted some to speculate Recognition was more keen to sell than acquire assets. (Before going private and rebranding as Recognition, Hipgnosis Songs Fund also sold off 20,000 songs for around $23 million.)<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/pro\/hipgnosis-name-change-music-catalog-company-recognition\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/Recognition-logo-2025-Hipgnosis-rebrand-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Recognition\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"\/><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKatovsky, who previously held senior roles at BMG, including as COO, says Recognition is being opportunistic in a cooler, more mature market than the one that Mercuriadis navigated.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe are in a very fortunate place where we have scale \u2014 45,000 songs, 150 catalogs \u2014 and don\u2019t need to be buying,\u201d Katovsky says. \u201cWe look at those opportunities. The other side is seeing when there are opportunities to be a seller as well.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor its 45 employees, one of Recognition\u2019s top priorities is what Katovsky blandly calls \u201cadministrative optimization\u201d: \u201cmaking sure that everybody in the world knows what songs we own, what shares of those songs we own, and collect all of the royalties that are due to us in a cost effective and timely manner,\u201d he says.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile that sounds like table stakes, this work remains a challenge for a large-scale catalog with songs that are played worldwide, interpolated, covered and occasionally go viral.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAn example of this so-called optimization arrived in September, when Rihanna\u2019s 2007 track \u201cBreakin\u2019 Dishes\u201d \u2014 a song for which Recognition owns part of the copyright through its ownership of Tricky Stewart and The Dream\u2019s catalogs \u2014 went viral on TikTok and charted on the Hot 100 for the first time. After seeing the spike in consumption, Recognition partnered with Roc Nation and Def Jam to re-pitch the song to streaming services, maximizing international coordination and spearheading influencer marketing campaigns. The company also recruited German artist Ely Oaks to do a viral dance music remix of the song that gained traction on U.K. and European radio. The campaign nicely sums up Recognition\u2019s strategy across its catalog.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe saw virality starting to bubble on the infrastructure that we built to monitor our tracks,\u201d says Katovsky. \u201cThen we were able to engage with management, the label, build on those relationships we have there, and really focus everybody together around [it].\u201d<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ubpass.co\/billboard\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><br \/><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\" style=\"max-width: 100%;height: auto\"\/><br \/><\/a><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.billboard.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In October 2024, months after Blackstone won a bidding war with Concord to take Hipgnosis\u2019 troubled public royalties fund private, British rapper KSI\u2019s\u202f\u201cThick of It\u201d featuring Trippie Redd, which samples Red Hot Chili Peppers\u2019 \u201cSnow (Hey Oh),\u201d debuted at No. 84 on the\u202fBillboard\u202f Hot 100.\u202f KSI\u2019s best commercial mark to date, \u201cThick of It\u201d went [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2253516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[436393,436394],"class_list":["post-2253515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ben-katovsky","tag-hipgnosis"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/How-Recognition-Music-Is-Optimizing-Catalog-of-Songs-by-Shakira.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2253515"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253515\/revisions"}],"predecessor-version":[{"id":2253517,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2253515\/revisions\/2253517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2253516"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2253515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2253515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2253515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}