Sports<\/a> and Paramount+ as well as The CW as media rights partners.<\/p>\n\n\tThe 2026 season will also feature more behind-the-scenes access and personality-led storytelling, with the PBA taking best practices from other sports that have had success by letting their athletes show a bit more about their personalities and personal lives in the media coverage.<\/p>\n
\n\t\u201cI am honored to lead the Professional Bowlers Association at such a transformative moment \u2014 not just for bowling, but for how sports live within culture,\u201d says Murray. \u201cTogether with Lucky Strike and our partners we have an opportunity to grow the sport, elevate PBA and expand its footprint around the world. This is about reimagining how fans experience and engage in sport across all platforms while developing new IP, innovative formats and ushering in the next generation of players and future champions.\u201d<\/p>\n
\n\t\u201cWe are entering a new chapter for both the PBA and Lucky Strike Entertainment,\u201d adds Thomas Shannon, founder and CEO of Lucky Strike Entertainment. \u201cPete Murray brings visionary leadership and a deep understanding of how media, live experiences, and community intersect. His appointment reflects our belief that the future of bowling lives not only on the lanes, but across screens, platforms, and unforgettable in-venue experiences at Lucky Strike locations around the world.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The bowling business is seeking a bigger piece of the entertainment business. Lucky Strike Entertainment says that it has hired Peter Murray to serve as the CEO of the Professional Bowlers Association, as well as head of media for Lucky Strike, as the sport pursues a broader push into popular culture. Murray joins from the […]<\/p>\n","protected":false},"author":2,"featured_media":2254382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[21848],"class_list":["post-2254381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-sports"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Peter-Murray-Joins-From-PFL.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2254381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2254381"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2254381\/revisions"}],"predecessor-version":[{"id":2254383,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2254381\/revisions\/2254383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2254382"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2254381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2254381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2254381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}