<\/p>\n
\n\tEXCLUSIVE:<\/strong> Lucy Loveridge<\/a>, the MD of global entertainment at Ant and Dec\u2019s agency YMU<\/a>, is exiting after four years.<\/p>\n \n\tLoveridge posted on LinkedIn in the past hour saying she is \u201cso proud of what we achieved as a team in such a short time.\u201d <\/p>\n \n\tShe was brought in by CEO Mary Bekhait<\/a> in 2022 to run YMU\u2019s creator division and had her role expanded in 2024 to cover global entertainment, overseeing teams who manage the likes of Davina McCall and Fearne Cotton.<\/p>\n \n\t\u201cWith [Mary\u2019s] support, my role expanded to leading a combined creator and entertainment division \u2013 one I genuinely believe sets the standard in the industry,\u201d wrote Loveridge. \u201cI stepped into the entertainment side wanting to learn, and I\u2019m so grateful for how generously the team and our clients brought me in.\u201d<\/p>\n \n\tLoveridge, who will leave in April, did not mention next steps. She used to work for rival agency Gleam Futures, where she rose from talent manager to managing partner.<\/p>\n \n\tWe are told Bekhait emailed staff earlier this morning breaking the news. Bekhait will step into an MD role in an interim capacity to cover for Loveridge and more information on succession plans will be incoming shortly, we understand.<\/p>\n \n\tYMU, which also reps the likes of Simon Cowell and Graham Norton, has made a wealth of changes to its business of late. A number of staff have left, including in the U.S.<\/a>, while there have been multiple signings and, most recently, the setting up of a fund <\/a>to back talent and creator-led ventures. In 2024, YMU was sold to private lending firm Permira Credit<\/a> in a deal worth just under \u00a360M ($82M).<\/p>\n<\/div><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" EXCLUSIVE: Lucy Loveridge, the MD of global entertainment at Ant and Dec\u2019s agency YMU, is exiting after four years. Loveridge posted on LinkedIn in the past hour saying she is \u201cso proud of what we achieved as a team in such a short time.\u201d She was brought in by CEO Mary Bekhait in 2022 to […]<\/p>\n","protected":false},"author":2,"featured_media":2254403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[316598,436527,436528,351062],"class_list":["post-2254402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-agencies","tag-lucy-loveridge","tag-mary-bekhait","tag-ymu"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/YMUs-Lucy-Loveridge-Exiting-Global-Entertainment-Role-After-Four-Years.webp.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2254402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2254402"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2254402\/revisions"}],"predecessor-version":[{"id":2254404,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2254402\/revisions\/2254404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2254403"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2254402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2254402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2254402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}