{"id":2255257,"date":"2026-01-28T21:30:37","date_gmt":"2026-01-28T21:30:37","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2255257"},"modified":"2026-01-28T21:30:37","modified_gmt":"2026-01-28T21:30:37","slug":"melania-set-for-a-3-million-opening-despite-amazons-35-million-marketing-push","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/melania-set-for-a-3-million-opening-despite-amazons-35-million-marketing-push\/","title":{"rendered":"\u2018Melania\u2019 Set for a $3 Million Opening Despite Amazon\u2019s $35 Million Marketing Push"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">Amidst nationwide protests and furor over the killing of two U.S. citizens by <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1111052\/\">Border Patrol<\/a> officers, the new <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm11035510\/\">First Lady<\/a> documentary \u201c<a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/title\/tt35291758\/\">Melania<\/a>\u201d from Amazon <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0007143\/\">MGM<\/a> is set to arrive in approximately 1,500 theaters this weekend with a full $35 million marketing campaign and a premiere at the recently renamed Trump-Kennedy Center.<\/p>\n<p>But save for some theaters in Republican-heavy states, the film is unlikely to leave much of an impact at a slumping box office, with theatrical sources telling <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0569744\/\">TheWrap<\/a> that \u201c<a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/title\/tt35291758\/\">Melania<\/a>\u201d is projected for an opening of around $3 million this weekend.<\/p>\n<p>That would put it below the last right-wing documentary, the Daily Wire-produced <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm0909768\/\">Matt Walsh<\/a> film \u201c<a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/title\/tt33034103\/\">Am I Racist?<\/a>,\u201d which opened&#8230;<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst nationwide protests and furor over the killing of two U.S. citizens by Border Patrol officers, the new First Lady documentary \u201cMelania\u201d from Amazon MGM is set to arrive in approximately 1,500 theaters this weekend with a full $35 million marketing campaign and a premiere at the recently renamed Trump-Kennedy Center. But save for some [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2255258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2255257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/\u2018Melania-Set-for-a-3-Million-Opening-Despite-Amazons-35.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2255257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2255257"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2255257\/revisions"}],"predecessor-version":[{"id":2255259,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2255257\/revisions\/2255259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2255258"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2255257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2255257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2255257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}