<\/p>\n
Five high-profile figures from the global entertainment industry have been appointed special advisers to South Korea\u2019s Presidential Committee on Popular Cultural Exchange, the committee announced Friday.<\/p>\n
The appointment ceremony took place on Thursday at the Korean Cultural Center in Los Angeles, where the committee officially named the five members who will advise on international strategies to expand the global footprint in Korean pop culture.<\/p>\n
The five members include CEO Jay Penske of Penske Media Corporation, CEO and president Michael Rapino of Live Nation, CEO Monte Lipman of Republic Records, CEO Shunshuke Muramatsu of Sony Music Records and global co-head and partner Fred Davis of Raine Group.<\/p>\n
Over the next two years, the special advisers are expected to offer in-depth policy consultation on Korea\u2019s cultural exports and strategies for global cooperation in the entertainment sector.<\/p>\n
During the ceremony, committee chair Park Jin-young, also a singer-songwriter and founder of JYP Entertainment, presented official plaques of appointment to Penske, Lipman and Davis. According to the committee, the plaques featured a stylized depiction of the traditional Korean “hojakdo” \u2014 a folk painting that includes tigers and magpies \u2014 inscribed on a traditional drum-shaped base. The committee added that the design was chosen to represent the dynamic resonance and humor of Korean culture, as well as its growing global reach.<\/p>\n
The remaining special advisers, Rapino and Muramatsu, will receive the plaques later in February, the committee added.<\/p>\n
\u201cI\u2019m truly grateful to have the participation of such influential leaders in the global entertainment scene,\u201d said Park during Thursday\u2019s appointment ceremony. \u201cTogether, we hope to help K-pop grow into a platform that fosters connection and communication among people around the world.\u201d<\/p>\n
Culture Minister Chae Hwi-young, who serves as the committee\u2019s co-chair, also delivered remarks at the ceremony.<\/p>\n
\u201cThese distinguished figures \u2014 with expertise across music, media, performance and investment \u2014 have long served as leaders in global networks,\u201d said Chae. \u201cWe hope their involvement will further expand the scope of Korea\u2019s cultural exchanges and cooperation with the world.\u201d<\/p>\n
The Presidential Committee on Popular Cultural Exchange was launched on Oct. 1, aiming to promote exchanges and foster the cultural sector as a globally competitive industry amid growing international interest in Korean music, entertainment and games, according to the presidential office. Park was selected to lead the committee together with Chae, recognized for his efforts in kickstarting K-pop\u2019s entry into foreign markets.<\/p>\n
lee.jungjoo@heraldcorp.com<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.koreaherald.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Park Jin-young (second from left) poses with special advisers of the Presidential Committee on Popular Culture Exchange following the appointment ceremony at the Korean Cultural Center in Los Angeles on Thursday. From left: Monte Lipman of Republic Records, Park Jin-young, Fred Davis of the Raine Group and Jay Penske of Penske Media Corporation (Presidential Committee […]<\/p>\n","protected":false},"author":2,"featured_media":2257678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[341368,23842,341365,341364,26268,341366,341367,341363,341370,341371,341369],"class_list":["post-2257677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-asia-news","tag-k-pop","tag-koreaherald","tag-korean-news","tag-kpop","tag-south-korea-news","tag-south-korea-news-in-english","tag-the-korea-herald","tag-341370","tag-341371","tag-341369"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Global-entertainment-leaders-join-S-Koreas-presidential-committee-on-pop.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2257677"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257677\/revisions"}],"predecessor-version":[{"id":2257679,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257677\/revisions\/2257679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2257678"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2257677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2257677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2257677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}