{"id":2257700,"date":"2026-01-30T09:37:25","date_gmt":"2026-01-30T09:37:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2257700"},"modified":"2026-01-30T09:37:25","modified_gmt":"2026-01-30T09:37:25","slug":"ruben-ostlund-on-keanu-reeves-in-the-entertainment-system-is-down","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/ruben-ostlund-on-keanu-reeves-in-the-entertainment-system-is-down\/","title":{"rendered":"Ruben \u00d6stlund on Keanu Reeves in &#8216;The Entertainment System Is Down&#8217;"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cTriangle of Sadness\u201d director met with\u00a0<em>Variety\u00a0<\/em>following his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2026\/film\/global\/ruben-ostlund-entertainment-system-is-down-kirsten-dunst-1236644306\/\">explosive presentation <\/a>of much-anticipated \u201c<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/the-entertainment-system-is-down\/\" id=\"auto-tag_the-entertainment-system-is-down\" data-tag=\"the-entertainment-system-is-down\">The Entertainment System Is Down<\/a>,\u201d which might be heading to Cannes in 2026. Or in 2027.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>You don\u2019t care about spoilers, but why did you reveal such crucial plot points at G\u00f6teborg Film Festival? Including the ending?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhen I think about some of the directors I really admire, I like it when they make me curious about how they\u2019re going to visualize things. When I watch a movie or hear about a great idea, I don\u2019t care how it ends. All I want to know is: How will it be made? That\u2019s what creates my curiosity.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAround 2005, YouTube changed the way we look at moving images because these videos always give away the ending in the title. Yet, you still click on them. You go to the theater knowing how \u201cHamlet\u201d will end. When we hear about a film, we\u2019re curious to see how the director and his team will approach it. Cinema must establish a relationship with the audience much more quickly nowadays. Anything that piques their curiosity is something you can use.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>One way to quickly establish a relationship with your viewers is to shock them. Or, at the very least, make them uncomfortable.\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe goal is to make them think. Shocking them just for the sake of it is not interesting. It\u2019s easy. Making them think is the hard part. They should think about themselves and the themes you want to discuss. I always have to use my own experiences, even if I haven\u2019t lived them myself. Maybe I\u2019ve just heard about them? I think the core of being a director is that you have to look inside yourself and deal with your own experiences and pain.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>You showed some behind-the-scene material, too. Why did you want to build this airplane, basically from scratch?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShooting a film on an airplane is extremely difficult. If you\u2019re not careful, you won\u2019t end up with a good movie. For my previous film, I drew the storyboard images myself. But this time, imagine drawing the same storyboard image on an airplane, over and over again. It would be incredibly boring! When our DoP, Fredrik Wenzel, was introduced to VR, he suggested we try it. I was in Mallorca, Fredrik was in Stockholm, and the set designer was here in Gothenburg. We could go into this VR world as avatars, walk around, and talk to each other.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>You talked about the dilemmas some of your characters will face. One couple will discover infidelity. Going through something like that somewhere you can\u2019t hide or escape from would be my biggest nightmare.\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMine too. At the same time, which is something I haven\u2019t mentioned yet, I also shot images outside the airplane. You can see the airplane flying 1,000 kilometers per hour, 10,000 meters above the clouds. Meanwhile, inside, people are fighting about trivial things. It\u2019s absurd.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/t\/keanu-reeves\/\" id=\"auto-tag_keanu-reeves\" data-tag=\"keanu-reeves\">Keanu Reeves<\/a> is cast as an electrician here. He has appeared in the \u201cBill &amp; Ted\u201d films [as well as \u201cGood Fortune\u201d in 2025]. However, comedy is not the genre with which he is most associated, would you agree?\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYes, exactly. He has a very deadpan comedic quality to his acting, and it worked out really well. I\u2019m looking forward to seeing how the audience reacts to his performance. He\u2019s introduced in the film beautifully. When it comes to the lady whose husband dies of heart attack, they are asking him: \u2018Excuse me, could you change seats with the widow? She\u2019s in shock. And we have no place to store the body, so you\u2019ll have to sit next to the corpse, you know.\u2019 Playing with the public\u2019s perception of Keanu Reeves in relation to his character in this film was so much fun.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>In your work, you often talk about terrible, unpleasant things. And then you make it funny.<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tI\u2019m happy it turns out that way. It\u2019s absurd to make dramas about human beings. Come on, we are quite privileged, right? When I look at my own life and the conflicts I\u2019ve been dealing with, they seem quite trivial. Especially considering we\u2019re all going to die.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tI did a retrospective in the U.S. called \u201cIn Case of No Emergency\u201d and that title says something about my films. There\u2019s basically never any physical danger. There will be physical danger in this film, but the characters won\u2019t realize it until the last 15 minutes of their lives. We feel that being human is so painful. It\u2019s interesting to examine our herd mentality and how sensitive we are to socializing. I\u2019ve been interested in that for a long time. From the day we\u2019re born, we start training in socialization. Later, it\u2019s possible to just pull the strings and quickly make things quite painful. Out of all feelings, shame is the one that takes over most brain processes. We can almost feel it physically.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Don\u2019t you think that feeling shame can be healthy?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTrump would probably appear more sympathetic if we could see that he was ever ashamed.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Everyone is expecting to see this film at Cannes. Why wait until 2027 which, as you said, might be the case?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn February, we\u2019ll see how much longer we need. As a director, what would be even more important to me is seeing the dynamics in the cinema when people are watching it. I need to be able to conduct test screenings because there are many sensitive elements here, including a 15-minute sequence. I had a painful experience with \u201cPlay\u201d because I didn\u2019t have time for test screenings beforehand. I\u2019m not going to put myself in that situation again. Also, I want to maximize my films\u2019 potential.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Many European directors, upon hearing \u201ctest screenings,\u201d would just run for the hills.<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThey\u2019re completely wrong because the collective experience of being in a cinema changes the pacing of the film. It\u2019s not about asking the audience: \u201cDid you like this, or did you like that?\u201d It\u2019s about sitting with them as a director and feeling the energy in the room.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tI started doing this with \u201cForce Majeure,\u201d \u201cThe Square\u201d and \u201cTriangle of Sadness\u201d because I felt that European cinema had lost its connection with audiences. It was imitating and copying a certain arthouse tradition. But if you look back at the 1960s, \u201970s, or \u201980s, the connection with the audience was much better back then. John Cleese fine-tuned the humor in \u201cA Fish Called Wanda\u201d after 12 different screenings. It\u2019s not just about making things comfortable for them.\u00a0\u00a0But it\u2019s very ignorant to think that you don\u2019t have to carefully consider how the audience will react.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t(The interview has been edited for clarity and concision.)<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTriangle of Sadness\u201d director met with\u00a0Variety\u00a0following his explosive presentation of much-anticipated \u201cThe Entertainment System Is Down,\u201d which might be heading to Cannes in 2026. Or in 2027.\u00a0 You don\u2019t care about spoilers, but why did you reveal such crucial plot points at G\u00f6teborg Film Festival? Including the ending? When I think about some of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2257701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[306645,350313,421806],"class_list":["post-2257700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-keanu-reeves","tag-ruben-ostlund","tag-the-entertainment-system-is-down"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Ruben-Ostlund-on-Keanu-Reeves-in-The-Entertainment-System-Is.webp.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2257700"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257700\/revisions"}],"predecessor-version":[{"id":2257702,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257700\/revisions\/2257702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2257701"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2257700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2257700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2257700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}