as the \u201cLondon\u2019s fashion-girl favourite.\u201d Plus, global luxury turned to Brazil for inspiration. Rabanne\u2019s High Summer 2025 campaign, shot in Rio, drew directly from the city\u2019s funk culture and the communities shaping it.<\/span><\/p>\nBeyond fashion, Brazil\u2019s influence has surged across the arts and culture. Brazilian cinema reached a historic milestone when <\/span>I\u2019m Still Here<\/span><\/i> became the country\u2019s first film to win Best International Feature at the Oscars. Another Brazilian-produced film, <\/span>The Secret Agent<\/span><\/i>, is also currently sweeping major awards, including a Golden Globe for Best Foreign Language Film and Best Drama Actor for Wagner Moura, and is widely expected to win another Oscar for Brazil two years in a row. This unprecedented recognition has even drawn American filmmakers and actors to promote their own work in Brazil. Chalamet revealed in an interview with <\/span>AdoroCinema<\/span><\/i> that S\u00e3o Paulo was a priority stop for the <\/span>Marty Supreme<\/span><\/i> press tour, citing Brazil as having \u201cone of the most passionate film communities in the world\u201d, while also gushing over Fernanda Torres\u2019 performance in <\/span>I\u2019m Still Here<\/span><\/i>.\u00a0<\/span><\/p>\nBrazilian music is experiencing a similar boom. After Beyonc\u00e9 incorporated a Brazilian funk sample into <\/span>Cowboy Carter, <\/span><\/i>Brazilian producer and Latin Grammy winner Papatinho was contacted by Timbaland and Snoop Dogg for funk samples. Not long ago, Anitta was learning two languages to try to achieve global success, as songs in Portuguese did not achieve the same level of attention. Now, some of the biggest artists are seeking to collaborate with Brazilian musicians. Rosal\u00eda, for instance, cited Marina Sena and Caetano Veloso, whom Dua Lipa performed with during her S\u00e3o Paulo show, as Brazilian artists she hopes to work with. Even artists not directly influenced by Brazilian music are achieving major milestones in the country. In 2025, Lady Gaga performed the largest concert of her career at Copacabana Beach to a crowd of over two million people, Oasis concluded their legendary reunion tour in S\u00e3o Paulo and Olivia Rodrigo performed her first ever stadium show as a headliner in Curitiba.<\/span><\/p>\n<\/div>\n![\"\"](\"https:\/\/hungermag.com\/_next\/image?url=https%3A%2F%2Fadmin.hungermag.com%2Fapp%2Fuploads%2F2026%2F01%2FHavaianas_point4x5.png&w=2048&q=75\"\/)
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Image Credit: Havaianas <\/p>\n<\/div>\n
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For decades, the cultural output from the Global South was often dismissed by the West, or simply relegated to \u201cglobal music\u201d or \u201cforeign language\u201d categories at award shows. But now that perception is shifting for Brazil. <\/span>I\u2019m Still Here<\/span><\/i> wasn\u2019t just competing for Best International Feature at the Oscars; it was also nominated for Best Picture. Meanwhile at the Grammys, Brazilian icon Milton Nascimento was recognised in the Best Jazz Album category alongside US and UK artists.<\/span><\/p>\nAs Brazilian culture gains more and more visibility, it\u2019s no surprise that celebrities beyond its borders want to associate themselves with it. Proximity to Brazil now signals social relevance and an alignment with what\u2019s trending. And many celebrities aren\u2019t just passing through. After her S\u00e3o Paulo show, Lipa went straight to one of the city\u2019s biggest club nights. Rosal\u00eda posted a photo with a bossa nova vinyl at a local record shop. And by this point, Shawn Mendes has seen more of Brazil than the average tourist.<\/span><\/p>\nBrazil\u2019s global influence is only continuing to grow, and celebrities understand the importance of gaining the approval of Brazilian audiences and the visibility that comes with publicly declaring their love for the country. As Rosal\u00eda wrote in Portuguese on her Instagram story after leaving Brazil: \u201cA place where I danced, laughed, cried, braked and accelerated, swam for a while, slept little, wrote something, made drawings, walked, got lost and found myself.\u201d This is not to deny that their admiration is genuine, but it also benefits their careers. When Brazil is trending, being seen there means being in fashion, too, and a single photo in a Brazil top can generate millions of likes, not only from Brazilian fans but from a global audience equally obsessed with this hyper-relevant country.<\/span><\/p>\n<\/div>\n![\"\"](\"https:\/\/hungermag.com\/_next\/image?url=https%3A%2F%2Fadmin.hungermag.com%2Fapp%2Fuploads%2F2026%2F01%2FDhJ3sZBUwAEh4_f.jpg&w=2048&q=75\"\/)
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\n- Writer<\/span>Maria Celeste Vieira<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source hungermag.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"January 29, 2026 If you\u2019re on social media, you\u2019ve most likely come across a \u201ccome to Brazil\u201d comment. For years, the phrase has flooded the comment sections of public figures, from pop stars and Hollywood actors to the most niche influencers. But celebrities don\u2019t need to be urged to come to Brazil anymore. Judging by […]<\/p>\n","protected":false},"author":2,"featured_media":2257967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-2257966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Why-are-celebrities-so-obsessed-with-Brazil-right-now.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2257966"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257966\/revisions"}],"predecessor-version":[{"id":2257968,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2257966\/revisions\/2257968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2257967"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2257966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2257966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2257966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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