{"id":2258107,"date":"2026-01-30T15:15:44","date_gmt":"2026-01-30T15:15:44","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2258107"},"modified":"2026-01-30T15:15:44","modified_gmt":"2026-01-30T15:15:44","slug":"why-bud-light-decided-to-make-the-keg-the-star-of-its-super-bowl-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/why-bud-light-decided-to-make-the-keg-the-star-of-its-super-bowl-campaign\/","title":{"rendered":"Why Bud Light Decided to Make the Keg the Star of Its Super Bowl Campaign"},"content":{"rendered":"

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Bud Light<\/a> has been a Super Bowl staple for decades, but while recent years have seen the brand make high-wattage stars the focal point of its commercial storytelling, for the 2026 big game, the beer brand is putting a twist on the format: The keg is the story, and the celebrities are the supporting cast.<\/p>\n

While the Ab InBev<\/a> brand has lined up returning Bud Light spokesmen Post Malone<\/a>, Shane Gillis<\/a> and Peyton Manning<\/a> for the spot, all of them will be chasing a runaway keg that threatens to ruin a wedding party thirsty for some beer. Watch:<\/p>\n

\u201cOur strategy us around this idea of \u2018relatably ridiculous,\u2019 relatable occasions, like a wedding, with a touch of ridiculousness to bring that humor,\u201d said Tod Allen, senior VP of marketing for Bud Light, in an interview with The Hollywood Reporter<\/a>. \u201cIn the spot, you see the keg of Bud Light, to get your…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bud Light has been a Super Bowl staple for decades, but while recent years have seen the brand make high-wattage stars the focal point of its commercial storytelling, for the 2026 big game, the beer brand is putting a twist on the format: The keg is the story, and the celebrities are the supporting cast. […]<\/p>\n","protected":false},"author":2,"featured_media":2258108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2258107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/Why-Bud-Light-Decided-to-Make-the-Keg-the-Star.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2258107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2258107"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2258107\/revisions"}],"predecessor-version":[{"id":2258109,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2258107\/revisions\/2258109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2258108"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2258107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2258107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2258107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}