{"id":2260351,"date":"2026-01-31T22:30:08","date_gmt":"2026-01-31T22:30:08","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2260351"},"modified":"2026-01-31T22:30:08","modified_gmt":"2026-01-31T22:30:08","slug":"nbc-strategically-derailed-jennifer-anistons-cbs-sitcom-to-free-her-up-for-friends","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nbc-strategically-derailed-jennifer-anistons-cbs-sitcom-to-free-her-up-for-friends\/","title":{"rendered":"NBC Strategically Derailed Jennifer Aniston&#8217;s CBS Sitcom To Free Her Up For Friends"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Even if <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tvline.com\/1996773\/jennifer-aniston-friends-theme-song-feelings\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:she didn't love every part of the show;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">she didn&#8217;t love every part of the show<\/a>, Jennifer Aniston will always be remembered for her signature role as Rachel Green on NBC&#8217;s &#8220;Friends.&#8221; But, the executives over at the rainbow network almost didn&#8217;t get her for the beloved sitcom.\u00a0To help solidify that iconic talent lineup on &#8220;Friends,&#8221; NBC decision-makers actively conspired to derail a CBS series that Aniston was performing on at the time.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">NBC&#8217;s scheduling strategist at the time, Preston Beckman, was given marching orders from his bosses at NBC to ensure Aniston would have full availability for &#8220;Friends&#8221; when it was discovered that she was already signed on to another program. Speaking with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/news\/general-news\/tvs-masked-scheduler-reflects-35-819400\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Hollywood Reporter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">The Hollywood Reporter<\/a>, Beckman revealed, &#8220;When we picked up &#8216;Friends,&#8217; Jennifer Aniston was in second position. She was on a CBS comedy, &#8216;Muddling Through,&#8217; and they had six episodes of it. We heard that they were putting the show on Saturday nights while we were in a current meeting.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The practice of hiring actors already cast in other on-air shows is called &#8220;second position.&#8221; But while second position actors are typically only cast for a pilot, the network felt confident enough in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tvline.com\/gallery\/friends-10-best-streaming-episodes-netflix\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:&quot;Friends&quot; becoming iconic;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">&#8220;Friends&#8221; becoming iconic<\/a> that they\u00a0decided to eliminate the problem of her previous contractual obligation entirely.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read more: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/15-seinfeld-episodes-aged-terribly-200200694.html\" data-ylk=\"slk:15 Seinfeld Episodes That Have Aged Terribly;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">15 Seinfeld Episodes That Have Aged Terribly<\/a><\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Counter-programming helped kill Muddling Through<\/h2>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-0 size-full\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-3 right-3 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed bottom-0 left-0 right-0 top-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Rachel with a shocked expression during a a call in Friends. &#8211; NBC<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">With NBC suits desiring Aniston for the role of Rachel in &#8220;Friends&#8221; above all others,\u00a0Beckman and company were under pressure to ensure that the actress&#8217;s calendar was freed up. To do so, the network went head-to-head with CBS&#8217;s\u00a0&#8220;Muddling Through&#8221; with some clever counter-programming.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;I remember [NBC entertainment chief] Warren Littlefield turns to me and said, &#8216;Kill it!&#8217; So I did,&#8221; Beckman admitted. &#8220;The first one or two weeks that it was on, I put original &#8216;Danielle Steel&#8217; movies against it. We wanted to make sure they weren&#8217;t going to pick up more episodes just to be spiteful.&#8221; By re-airing the television film adaptations of the famous romance author&#8217;s works in the same time slot as &#8220;Muddling Through,&#8221; NBC managed to capture the sitcom&#8217;s target demographic.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">As a result of the subsequent low ratings, the CBS show wasn&#8217;t able to secure more episodes, and bowed out with only nine making it to broadcast. The strategy also had the desired effect of getting Aniston a spot on that iconic TV couch from 1994 to 2004. It&#8217;s hard to imagine <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tvline.com\/2075923\/friends-essential-episodes\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:&quot;Friends&quot; and its many essential episodes;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">&#8220;Friends&#8221; and its many essential episodes<\/a> without Aniston,\u00a0and they possibly wouldn&#8217;t have come about without this scheme.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Enjoyed this article? <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/subscribe.tvline.com\/newsletter-syndicated?utm_source=yahoo&amp;utm_medium=tvline-NL-feed\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Sign up to TVLine's free newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Sign up to TVLine&#8217;s free newsletter<\/a>, and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=tvline.com\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:add us as a preferred search source;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">add us as a preferred search source<\/a> for the latest in TV, streaming and movie news.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tvline.com\/2085389\/nbc-derailed-jennifer-aniston-cbs-sitcom-muddling-through-free-friends\/?zsource=yahoo\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:original article on TVLine;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">original article on TVLine<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if she didn&#8217;t love every part of the show, Jennifer Aniston will always be remembered for her signature role as Rachel Green on NBC&#8217;s &#8220;Friends.&#8221; But, the executives over at the rainbow network almost didn&#8217;t get her for the beloved sitcom.\u00a0To help solidify that iconic talent lineup on &#8220;Friends,&#8221; NBC decision-makers actively conspired to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2260352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344969,26742,26741,437799,24075,437797,437798,380438,31190],"class_list":["post-2260351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-aniston","tag-friends","tag-jennifer-aniston","tag-muddling-through","tag-nbc","tag-preston-beckman","tag-rachel-and-ross","tag-rachel-green","tag-the-hollywood-reporter"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/01\/NBC-Strategically-Derailed-Jennifer-Anistons-CBS-Sitcom-To-Free-Her.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2260351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2260351"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2260351\/revisions"}],"predecessor-version":[{"id":2260353,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2260351\/revisions\/2260353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2260352"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2260351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2260351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2260351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}