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The film has generated $7.04 million from 1,778 North American theaters, a huge start for a documentary (especially one that doesn\u2019t involve music and isn\u2019t about a concert). Projections fluctuated throughout the weekend, launched above pre-release projections of $3 million to $5 million. Amazon MGM<\/a> spent a staggering amount of money on the film, acquiring the doc for $40 million and then shelling out $35 million on the marketing spend. Theater owners keep about half of ticket sales, which will make it difficult to justify the theatrical cost of \u201cMelania<\/a>.\u201d<\/p>\n However, a deep-pocketed streamer like Amazon cares about much more than box office grosses; the studio plans to recoup some of its costs when \u201cMelania<\/a>\u201d lands on its Prime streaming service after its theatrical run. \u201cMelania<\/a>\u201d will…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" \u201cMelania,\u201d a documentary that shadows the first lady of the United States in the lead-up to Donald Trump\u2019s second presidential inauguration, is eclipsing box office expectations. The film has generated $7.04 million from 1,778 North American theaters, a huge start for a documentary (especially one that doesn\u2019t involve music and isn\u2019t about a concert). Projections […]<\/p>\n","protected":false},"author":2,"featured_media":2261250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2261249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Box-Office-\u2018Melania-Doc-Beats-Expectations-With-7-Million-Debut.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2261249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2261249"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2261249\/revisions"}],"predecessor-version":[{"id":2261251,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2261249\/revisions\/2261251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2261250"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2261249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2261249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2261249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}