{"id":2261714,"date":"2026-02-01T23:15:27","date_gmt":"2026-02-01T23:15:27","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2261714"},"modified":"2026-02-01T23:15:27","modified_gmt":"2026-02-01T23:15:27","slug":"moncler-grenoble-turns-aspen-into-a-winter-wonderland-for-its-new-flagship-opening","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/moncler-grenoble-turns-aspen-into-a-winter-wonderland-for-its-new-flagship-opening\/","title":{"rendered":"Moncler Grenoble Turns Aspen Into a Winter Wonderland for Its New Flagship Opening"},"content":{"rendered":"

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Last night, Moncler Grenoble welcomed a star-studded guest list to the legendary Caribou Club in Aspen, Colorado, to celebrate its fall\/winter 2026 show and the opening of a second worldwide flagship store dedicated to the technical apparel line. Moncler opened its first U.S. store in Aspen in 2008, making it a particularly significant location for the brand.<\/p>\n

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Courtesy of Moncler<\/span><\/figcaption>

The brick-clad exterior of Moncler Grenoble\u2019s Aspen flagship.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

Attendees included brand ambassadors Shaun White, Gus Kenworthy, Nick von Rupp, as well as Adrien Brody, Alessandra Ambrosio, Daniel Arsham, Emily Ratajkowski, Tessa Thompson, Penn Badgley, Maria Sharapova, Leonie Hanne, and Odell Beckham Jr, dressed in head-to-toe Moncler Grenoble.<\/p>\n

Designed by the Swiss studio K\u00fcchel Architects, the store is intended to emphasize Moncler\u2019s \u201cmountain DNA, rooted in the brand\u2019s heritage and defined by the dialogue between high performance and high style,\u201d per its press release.<\/p>\n

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Courtesy of Moncler<\/span><\/figcaption>

JR and Adrien Brody.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

The immersive environment is inspired by the rugged winter landscape of the Rocky Mountains and gorgeous alpine surroundings, and built with natural materials evoking \u201crugged terrain, dense forests, and crisp mountain light.\u201d<\/p>\n

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Courtesy of Moncler<\/span><\/figcaption>

Inside the new store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

The runway show included chic winter wear in bold colors with rugged details, fringe, and western accessories. Presented in a vast wintry field punctuated by graphic bare trees, the clothes were seen in the environment they were designed to be worn in.<\/p>\n

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Courtesy of Moncler<\/span><\/figcaption>

Gigi Hadid walks the runway.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

Scroll through below for more images from the celebratory evening.<\/p>\n

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