<\/p>\n
Spafax and Oman Air have extended their partnership for an additional four years, with Spafax continuing to deliver a comprehensive scope of in-flight entertainment services while expanding its use of data, insight, and strategic tools to further elevate Oman Air\u2019s ARIA experience.<\/p>\n
According to Spafax, the first content cycle under the renewed term is planned for February 2026 and offers an even more intuitive, curated and enjoyable inflight entertainment experience. ARIA will continue to evolve with more relevant content across films, series, music and regional programming.<\/p>\n
The expanded use of Spafax IQ, the company\u2019s IFEC data analytics platform, will support ARIA\u2019s evolution. Renata Rached, Vice President \u2013 Guest Experience, Loyalty and Brand at Oman Ai commented: \u201cSpafax has been a trusted partner in supporting ARIA since its launch. This renewed agreement enables us to continue enhancing our onboard entertainment in a way that reflects Oman Air\u2019s premium positioning and commitment to delivering a high-quality guest experience.\u201d<\/p>\n
There will be a greater emphasis on performance-led programming, data-driven decision-making and brand development. Insights into guest engagement across routes, cabins, languages, navigation paths, and content categories will inform programming strategy, optimising onboard promotion and aligning content investment with guest preferences and viewing behavior.<\/p>\n
Niall McBain, Spafax CEO said: \u201cThis renewal is a strong vote of confidence in both our partnership and the people behind it.<\/p>\n
\u201cThis next phase allows us to make greater use of data and insight to ensure onboard entertainment feels even more relevant, engaging, and aligned with what guests value most.\u201d<\/p>\n<\/div>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.inflight-online.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Spafax and Oman Air have extended their partnership for an additional four years, with Spafax continuing to deliver a comprehensive scope of in-flight entertainment services while expanding its use of data, insight, and strategic tools to further elevate Oman Air\u2019s ARIA experience. According to Spafax, the first content cycle under the renewed term is planned […]<\/p>\n","protected":false},"author":2,"featured_media":2262774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2262773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Oman-Air-and-Spafax-renew-in-flight-entertainment-partnership.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2262773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2262773"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2262773\/revisions"}],"predecessor-version":[{"id":2262775,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2262773\/revisions\/2262775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2262774"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2262773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2262773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2262773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}