{"id":2262960,"date":"2026-02-02T14:37:37","date_gmt":"2026-02-02T14:37:37","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2262960"},"modified":"2026-02-02T14:37:37","modified_gmt":"2026-02-02T14:37:37","slug":"dove-debuts-y2k-inspired-hot-like-us-campaign-during-musics-biggest-night-to-launch-new-alcohol-free-whole-body-deo-spray","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/dove-debuts-y2k-inspired-hot-like-us-campaign-during-musics-biggest-night-to-launch-new-alcohol-free-whole-body-deo-spray\/","title":{"rendered":"DOVE DEBUTS Y2K INSPIRED ‘HOT LIKE US’ CAMPAIGN DURING MUSIC’S BIGGEST NIGHT\u00ae TO LAUNCH NEW ALCOHOL-FREE WHOLE BODY DEO SPRAY"},"content":{"rendered":"

<\/p>\n

\n
\n

During the 2026 Grammy Awards\u00ae<\/sup><\/i>, Dove Whole Body Deo’s gentler approach to all-over odor control and skin care takes center stage, inspiring women to feel hot, not burned<\/i><\/p>\n

HOBOKEN, N.J.<\/span>, Feb. 2, 2026<\/span> \/PRNewswire\/ — Beauty brand Dove<\/a> turned up the volume during the 2026 Grammy Awards\u00ae<\/sup>\u00a0with “Hot Like Us<\/a><\/u><\/b>,” a high-energy reimagination of the mid-2000s hit “Don’t Cha” by The Pussycat Dolls. The spot introduces the brand’s newly reformulated Alcohol-Free <\/a>Whole Body Deo Spray<\/a>.<\/a><\/u> Airing during Music’s Biggest Night\u00ae<\/sup>, “Hot Like Us” celebrates movement, music, and all-over freshness, without the burn.<\/p>\n

“With its new alcohol free formula, Dove is setting the new standard in whole body deodorant,” said Divya Raghavan, Senior Brand Director, Dove Innovation & Equity. “We took alcohol out and packed in nourishing serum for all-over skin care without the sting or burn. Our creative answer, the ‘Hot Like Us’ campaign, brings that evolution to life, showing how Dove deodorant can be used everywhere to help women feel comfortable, confident, and hot, without the burn. Music and nostalgia was the perfect way to bring this story to life.”<\/p>\n

With “Hot Like Us,” the most talked about Whole Body Deo brand is keeping in tune with its audience through music, movement, and real-life moments.<\/p>\n

A Fresh New Remix
<\/b>The campaign marks the next evolution of Dove’s music-led creative. The brand’s “Hot Like Us” remix was written, recorded, and performed in partnership with Nashville-based singer-songwriter Molly Grace<\/a><\/u>. With unmistakable Y2K energy, Dove is pairing nostalgia and sisterhood with product innovation in a lyric-driven bop that feels both confident and catchy:<\/p>\n

“Don’t cha wish your girlfriends felt hot like us,
<\/i>Don’t cha wish your girlfriends felt fresh like us!”<\/i><\/p>\n

This year’s Vol. II of the campaign builds on the success of last year’s “Let Your Body Body<\/a><\/u>” platform. The original platform reframed whole-body freshness as a celebration of joy, confidence, and self-expression through a music-video lens, featuring a remake of Khia’s iconic “My Neck, My Back.” With this latest installment, Dove reinforces its commitment to music as a platform for self-expression by remixing another iconic song. The new creative turns up the energy, bringing together music, movement, and the concept of whole-body freedom.<\/p>\n

A New, Gentler Take on Whole-Body Care
<\/b>Newly reformulated Dove Alcohol-Free Whole Body Deodorant Spray<\/a><\/u><\/b> is designed to deliver powerful odor protection with skin care benefits \u2014 without stinging or burning. From the #1 Dermatologist Recommended Whole Body Deodorant Brand*, the new spray delivers:<\/p>\n<\/p><\/div>\n