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Hasbro<\/a> enters into a new licensing partnership with Legendary Entertainment<\/a> to develop a global toy and collectibles line inspired by the upcoming live-action Street Fighter film, set to arrive in theaters Oct. 16.<\/p>\n <\/span><\/p>\n <\/p>\n \u201cReturning to Street Fighter is more than a collaboration \u2014 it\u2019s a homecoming rooted in one of the most influential video games of all time,\u201d shares Tim Kilpin, President of toy, licensing<\/a>, and entertainment at Hasbro<\/a>.<\/p>\n <\/span><\/p>\n <\/p>\n Timed to the film\u2019s release, the collaboration brings characters from the movie to shelves through a range of action figures<\/a>, collectibles<\/a>, and more, extending the franchise beyond the big screen and into retail worldwide. Additional product details will be shared in the coming months.<\/p>\n <\/span><\/p>\n <\/p>\n \u201cOur work on Street Fighter II: The World Warrior<\/em> gave us firsthand insight into what makes these characters so iconic,\u201d Kiplin adds. \u201cThat connection to the franchise\u2019s origins allows us to honor its legacy while delivering new products that capture the spirit, style, and energy fans have embraced for decades.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n The partnership marks a return to the Street Fighter universe for Hasbro, which previously produced action figures, vehicles, and playsets tied to Street Fighter II: The World Warrior<\/em> during the franchise\u2019s early arcade<\/a>-era popularity. That line helped translate Capcom<\/a>\u2019s iconic video game characters into consumer products for fans worldwide.<\/p>\n <\/span><\/p>\n <\/p>\n \u201cLegendary has a proven track record of translating beloved IP with passionate fan bases into cultural moments through our films,\u201d says Amber Sheppo, SVP of consumer products and partnerships at Legendary Entertainment<\/a>. \u201cWe can\u2019t wait to see audiences around the globe engage with the full Street Fighter universe both in theaters and at home.\u201d<\/p>\n <\/span><\/p>\n <\/p>\n The new toy program aligns with Legendary\u2019s live-action adaptation of Street Fighter, based on Capcom<\/a>\u2019s long-running video game franchise. The film features a large ensemble cast, including Noah Centineo, Callina Liang, David Dastmalchian, Cody Rhodes, Curtis \u201c50 Cent\u201d Jackson, Jason Momoa, and more.<\/p>\n <\/span><\/p>\n <\/p>\n Hasbro will apply its product design and collectibles expertise to the line, with offerings aimed at fans of both the classic video games and the upcoming film.<\/p>\n <\/span><\/p>\n