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PAWTUCKET, R.I.–(BUSINESS WIRE<\/a>)–<\/span>Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter <\/i>movie arriving in theaters October 16, 2026. The collaboration will bring the film\u2019s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide.<\/p>\n \nHasbro\u2019s legacy with the Street Fighter franchise stretches back to the arcade-era phenomenon Street Fighter\u2122 II: The World Warrior<\/i>, when the company created a popular line of action figures, vehicles, and playsets that helped bring the game\u2019s iconic characters from the arcade into fans\u2019 homes worldwide.<\/p>\n \n\u201cReturning to Street Fighter<\/i> is more than a collaboration \u2013 it\u2019s a homecoming rooted in one of the most influential video games of all time,\u201d said Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro. \u201cOur work on Street Fighter II: The World Warrior<\/i> gave us firsthand insight into what makes these characters so iconic. That connection to the franchise\u2019s origins allows us to honor its legacy while delivering new products that capture the spirit, style, and energy fans have embraced for decades.\u201d<\/p>\n \n\u201cWe\u2019re thrilled to partner with Hasbro to bring the iconic Street Fighter<\/i> film and experience into the homes of devoted fans,\u201d said Amber Sheppo, SVP of Consumer Products & Partnerships at Legendary. \u201cLegendary has a proven track record of translating beloved IP with passionate fan bases into cultural moments through our films, and we can\u2019t wait to see audiences around the globe engage with the full Street Fighter<\/i> universe both in theaters and at home.\u201d<\/p>\n \nHasbro aims to bring its signature, high-quality product innovation to this legacy franchise and will be sharing more information in the coming months.<\/p>\n \nStreet Fighter, <\/i>based on Capcom\u2019s iconic and globally successful video game franchise, will be released in theaters on October 16, 2026. The film boasts a star-studded cast, including Noah Centineo (Ken), Andrew Koji (Ryu), Callina Liang (Chung-Li), Joe \u201cRoman Reigns\u201d Anoai (Akuma), David Dastmalchian (M. Bison), Cody Rhodes (Guile), with Curtis \u201c50 Cent\u201d Jackson (Balrog), and Jason Momoa (Blanka), and many others.<\/p>\n \nDownload high-res image at the<\/i> LINK HERE<\/i><\/a><\/p>\n \nAbout Hasbro<\/span><\/p>\n \nHasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.<\/p>\n \nThrough its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.<\/p>\n \nFor more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https:\/\/corporate.hasbro.com<\/a> or @Hasbro on LinkedIn. HAS-CP<\/p>\n \nAbout Legendary Entertainment<\/span><\/p>\n \nLegendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, developing, producing, marketing and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of nearly $21 billion worldwide at the box office. To learn more visit: www.legendary.com<\/a>.<\/p>\n \nSTREET FIGHTER TM and \u00a9 2026 Capcom and Legendary. All rights reserved.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.businesswire.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film\u2019s iconic characters to life through a line of action figures, toys, and collectibles, extending the […]<\/p>\n","protected":false},"author":2,"featured_media":2263491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2263490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Hasbro-and-Legendary-Entertainment-Enter-the-Ring-for-Epic-Street.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2263490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2263490"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2263490\/revisions"}],"predecessor-version":[{"id":2263492,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2263490\/revisions\/2263492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2263491"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2263490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2263490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2263490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}