{"id":2263589,"date":"2026-02-02T21:20:33","date_gmt":"2026-02-02T21:20:33","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2263589"},"modified":"2026-02-02T21:20:33","modified_gmt":"2026-02-02T21:20:33","slug":"how-much-will-bad-bunny-get-paid-for-the-super-bowl-halftime-show","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-much-will-bad-bunny-get-paid-for-the-super-bowl-halftime-show\/","title":{"rendered":"How much will Bad Bunny get paid for the Super Bowl halftime show?"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<div id=\"videoWrap\" class=\"spacer-large videoWrap\" style=\"position:relative\"><media-video video-id=\"88323442007\" title=\"Is Turning Point USA hosting Super Bowl halftime show?\" poster=\"https:\/\/www.gannett-cdn.com\/authoring\/videos\/stringr\/thumbnails\/88323442007.jpg\" util-module-path=\"elements\/media\" placement=\"snow-video-story-priority\"><\/p>\n<div id=\"uwVideoPlaceholder\" slot=\"placeholder\" style=\"z-index:19;width:100%;padding-bottom:56.25%;position:relative\"><\/p>\n<div class=\"vidplaybtn\" style=\"display:-moz-box;display:-ms-flexbox;display:-webkit-flex;display:flex;background-color:rgba(0,0,0,.4);border:2px solid #fff;border-radius:80px;cursor:pointer;height:80px;width:80px;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:10\"><img decoding=\"async\" class=\"vidplayicon\" src=\"https:\/\/www.gannett-cdn.com\/appservices\/universal-web\/universal\/icons\/icon-play-alt-white.svg\" alt=\"play\" style=\"height:40px;margin:auto 18px auto 27px;width:40px\"\/><\/div>\n<\/div>\n<div slot=\"videoDetails\" id=\"videoDetails\" class=\"videoDetails\" style=\"padding-top:8px;padding-bottom:8px\">\n<div id=\"videoDetailsContainer\" class=\"videoDetailsContainer\" hidden=\"\">\n<p>Is Turning Point USA hosting Super Bowl halftime show?<\/p>\n<p>Bad Bunny is set for the Super Bowl 60 halftime show on February 8, 2026.<\/p>\n<\/div>\n<\/div>\n<p><\/media-video><\/div>\n<p><story-highlights class=\"spacer-small column ten-column no-gutter\" util-module-path=\"elements\/story\"><\/p>\n<ul>\n<li>Bad Bunny is scheduled to headline the Super Bowl 60 halftime show on February 8, 2026.<\/li>\n<li>The NFL does not pay halftime performers, but it does cover production and travel expenses, and headliners are paid on a union scale.<\/li>\n<li>Artists often see a significant increase in music streams and sales following their performance.<\/li>\n<\/ul>\n<p><\/story-highlights><partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"390\" fluid=\"\" outstream=\"\"\/>\n<p>Fresh off a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/music\/2026\/02\/01\/bad-bunny-grammys-album-of-the-year\/88462789007\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammy win<\/a>, Bad Bunny is set to take on the Super Bowl halftime stage on Feb. 8, 2026.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"600\" fluid=\"\" outstream=\"\" momentum=\"\"\/>\n<p>Bad Bunny\u2019s performance comes despite <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/news\/politics\/2026\/01\/24\/donald-trump-skip-super-bowl-bad-bunny-green-day\/88335856007\/\" target=\"_blank\" rel=\"noreferrer noopener\">criticism from President Donald Trump<\/a> and the launch of an <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/celebrities\/2026\/01\/13\/turning-point-super-bowl-halftime-show\/88159002007\/\" target=\"_blank\" rel=\"noreferrer noopener\">alternative halftime show<\/a> by conservative nonprofit Turning Point USA. President Trump has also vowed to skip the game, pointing to the NFL\u2019s selection of Bad Bunny (halftime) and Green Day (pregame) as the game&#8217;s musical performers. Both acts have been critical of him. Still, Bad Bunny is set to headline the official halftime show on Sunday.<\/p>\n<p>The Super Bowl halftime show has long been a significant part of the game, pulling millions of viewers. But how much do the performers earn? Here&#8217;s what we know.<\/p>\n<h2 class=\"presto-h2 wp-block-heading\">Will Bad Bunny be paid for performing the Super Bowl 60 halftime show?<\/h2>\n<p>No. Bad Bunny won&#8217;t get paid for his Super Bowl halftime performance, at least not by the NFL.<\/p>\n<partner-inline util-module-path=\"elements\/partner\" class=\"spacer-large\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>Halftime performers don&#8217;t get paid by the league, but instead, the NFL typically covers travel expenses and pays for the overall production, according to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/sports\/nfl\/super-bowl\/2026\/02\/02\/who-is-bad-bunny-super-bowl-60-halftime-show-2026\/88462447007\/\" target=\"_blank\" rel=\"noreferrer noopener\">USA TODAY<\/a>. Headliners get paid a small amount based on union scale, but that figure is typically far less than an artist would make from a concert, according to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cheatsheet.com\/news\/usher-wont-get-paid-super-bowl-halftime-performance.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Showbiz Cheat Sheet<\/a>.<\/p>\n<h2 class=\"presto-h2 wp-block-heading\">Why don&#8217;t artists get paid for performing at the Super Bowl?<\/h2>\n<p>Artists often view the halftime show as a major marketing opportunity because it reaches millions of viewers.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/><partner-inline util-module-path=\"elements\/partner\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>According to <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/mattcraig\/2026\/01\/30\/why-bad-bunny-wont-get-paid-for-the-super-bowl-halftime-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, Kendrick Lamar\u2019s 2025 halftime performance averaged 133.5 million viewers and drew more than 150 million views on YouTube. Lamar\u2019s hit song \u2018Not Like Us\u2019 saw a 430% spike in Spotify streams after the game.<\/p>\n<h2 class=\"presto-h2 wp-block-heading\">How much does it cost to produce a Super Bowl halftime show?<\/h2>\n<p>Producing the Super Bowl halftime show can cost well over $10 million, according to Forbes. In past years, artists such as The Weeknd and Dr. Dre have offered to spend millions of their own money toward the production.<\/p>\n<p><cta-atoms-container-inline util-module-path=\"elements\/cta\" class=\"spacer-large\"\/><\/p>\n<h2 class=\"presto-h2 wp-block-heading\">When is the 2026 Super Bowl?<\/h2>\n<p>Super Bowl 60 kicks off Sunday, Feb. 8, at 6:30 p.m. ET on NBC.<\/p>\n<lit-timestamp class=\"column ten-column no-gutter spacer-small\" slot=\"timestamp\" publishdate=\"2026-02-02 17:06:13.441181825 +0000 UTC\" updatedate=\"2026-02-02 17:06:13.441181825 +0000 UTC\"\/><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.cincinnati.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Turning Point USA hosting Super Bowl halftime show? Bad Bunny is set for the Super Bowl 60 halftime show on February 8, 2026. Bad Bunny is scheduled to headline the Super Bowl 60 halftime show on February 8, 2026. The NFL does not pay halftime performers, but it does cover production and travel expenses, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2263590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[436376,39915,30218,306671,36149,22220,399431,30802,382746,399432,21751,239390,22005,239661,146106,43013,305457,22389,6297,284334,21741,22034,22783,24362,382747,51971,21944,378641,37703,368111,21992,306590,21739,298114,305251,21800,22773,325433,74947,21738,304804,39215,314272,239343,239420,67134,21861,306588,21848,23152,284335,382745,436377,372757,24638,239344,100640,239391],"class_list":["post-2263589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-436376","tag-affiliate","tag-ai","tag-american","tag-american-football","tag-arts","tag-bad","tag-bad-bunny","tag-bowl","tag-bunny","tag-celebrities","tag-celebrities-u0026-entertainment-news","tag-concerts","tag-concerts-u0026-music-festivals","tag-connect","tag-content","tag-donald","tag-donald-trump","tag-eamotion","tag-enabled","tag-entertainment","tag-events","tag-festivals","tag-football","tag-halftime","tag-highlights","tag-hip-hop","tag-kendrick","tag-kendrick-lamar","tag-lamar","tag-live","tag-live-sporting-events","tag-local","tag-local-affiliate-arts-u0026-entertainment","tag-local-connect","tag-music","tag-national","tag-national-sports","tag-negative","tag-news","tag-nfl","tag-oh","tag-oh-content-sharing","tag-overall","tag-overall-negative","tag-sharing","tag-show","tag-sporting","tag-sports","tag-story","tag-story-highlights-ai-enabled","tag-super","tag-super-bowl-60","tag-super-bowl-halftime-show","tag-trump","tag-u0026","tag-urban","tag-urban-u0026-hip-hop"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/How-much-will-Bad-Bunny-get-paid-for-the-Super.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2263589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2263589"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2263589\/revisions"}],"predecessor-version":[{"id":2263591,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2263589\/revisions\/2263591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2263590"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2263589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2263589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2263589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}