<\/p>\n
South Korean entertainment and retail company\u00a0CJ ENM has set up a joint venture with JYP CHINA and Tencent Music Entertainment<\/a> (TME), with a strategic focus on the Greater China market.<\/p>\n The partnership, named ONECEAD, will combine \u201cCJ ENM\u2019s content production expertise with JYP CHINA and TME\u2019s local infrastructure and networks\u201d.<\/p>\n China\u2019s largest operator of music streaming services, TME operates QQ Music, Kugou Music and Kuwo Music, and karaoke platform WeSing, as well as a number of other businesses including long-form audio streaming platform Lazy Audio and live events producer TME Live.<\/p>\n Established via NCC Entertainment \u2013 a company established by JYP\u2019s Chinese subsidiary and TME \u2013 ONECEAD will focus on artist development and management, with plans to expand into music production, live events, and merchandise.<\/p>\n Its first project will be managing seven-member group MODYSSEY, formed through Chinese reality show PLANET C: HOME RACE<\/em>.<\/p>\n CJ ENM says that the JV marks an important strategic milestone, as it aims to build artist businesses that \u201cresonate both regionally and globally\u201d, working with partners in Greater China.<\/p>\n It plans to develop a \u201ccomprehensive music business\u201d spanning artist management, production, touring and merchandise, with the goal of \u201ccontinuously expanding artist IP business\u201d.<\/p>\n The firm says it is looking to replicate the success of its LAPONE Entertainment JV in Japan, having cultivated \u201clocal talent with global appeal\u201d such as JO1 and INI.<\/p>\n Last year meanwhile, it teamed up<\/a> with Japanese advertising firm\u00a0Hakuhodo<\/a> to launch a JV called Chapter-I to develop music-based IP.<\/p>\n<\/div>\n ONECEAD marks the latest example of the increasing collaboration between companies from China and Korea following years of strained relations.<\/p>\n K-pop groups have reportedly been\u00a0unofficially barred<\/a> from performing in China since around 2016\/2017, but South Korean tech giant Kakao partnered with China and Japan\u2019s largest audio streaming providers last month to launch a new \u2018K-pop Artist Chart.\u2019<\/p>\n Additionally, in November 2025 South Korea\u2019s national broadcaster KBS entered into a media exchange and cooperation business agreement with Chinese state media company China Media Group.<\/p>\n Improved relations between the two countries could result in a substantial uplift in concert ticket, album, and merch sales for South Korean entertainment companies as they expand beyond their home market amid the continued rise in K-pop\u2019s global popularity.<\/p>\n ONECEAD\u2019s launch also comes less than 12 months after K-pop powerhouse HYBE officially launched<\/a> a subsidiary in China.<\/p>\n The company,\u00a0which is behind superstar acts including BTS, ENHYPEN, and Seventeen, set up an office in Beijing in spring 2025, aimed at helping its artists expand into the market.<\/p>\n As of 2024, China was the world\u2019s fifth-largest recorded music market<\/a> (IFPI<\/a>).Music Business Worldwide<\/span><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" South Korean entertainment and retail company\u00a0CJ ENM has set up a joint venture with JYP CHINA and Tencent Music Entertainment (TME), with a strategic focus on the Greater China market. The partnership, named ONECEAD, will combine \u201cCJ ENM\u2019s content production expertise with JYP CHINA and TME\u2019s local infrastructure and networks\u201d. China\u2019s largest operator of music […]<\/p>\n","protected":false},"author":2,"featured_media":2264192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2264191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/K-pop-giant-JYPs-China-unit-and-CJ-ENM-strike-joint.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2264191"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264191\/revisions"}],"predecessor-version":[{"id":2264193,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264191\/revisions\/2264193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2264192"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2264191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2264191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2264191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}