<\/p>\n
Chief Creative Officer, Josh Green, said: \u201cOriginal IP is the only durable advantage left \u2013 not more output, but better entertainment with cultural memory. We exist to protect that.\u201d<\/p>\n
Led by CEO Phil Fearnley alongside Freedman, Matt Rhodes (Chief Strategy Officer), Green, and Kate Kelsey (Chief Finance Officer), ELVIS operates on co-ownership, co-financing and shared-upside partnerships rather than traditional production or agency economics.<\/p>\n
The model allows brands to invest in entertainment properties \u2013 documentaries, series, formats and original IP that can be distributed, licensed and monetised beyond initial investment, while providing entertainment projects access to development and production financing without sacrificing creative ownership.<\/p>\n
The studio\u2019s approach is supported by BackstageTM, an AI-powered platform that scans culture in real-time and stress-tests concepts through studio-style development cycles, \u201cwhile all work is tested against a single creative filter: \u201cWould you buy a ticket?\u201d\u201d<\/p>\n
Entertainment-led projects are in development with Mondelez and the UK Ministry of Justice, building on a roster including Amazon, Verizon, Sky, E.ON, and the England & Wales Cricket Board.<\/p>\n
ELVIS is backed by Next 15 Group and operates internationally. The soon to be announced Head of Entertainment\u2019s appointment begins in April 2026.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.televisual.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Chief Creative Officer, Josh Green, said: \u201cOriginal IP is the only durable advantage left \u2013 not more output, but better entertainment with cultural memory. We exist to protect that.\u201d Led by CEO Phil Fearnley alongside Freedman, Matt Rhodes (Chief Strategy Officer), Green, and Kate Kelsey (Chief Finance Officer), ELVIS operates on co-ownership, co-financing and shared-upside […]<\/p>\n","protected":false},"author":2,"featured_media":2264560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2264559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/ELVIS-relaunches-as-entertainment-first-growth-studio.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2264559"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264559\/revisions"}],"predecessor-version":[{"id":2264561,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264559\/revisions\/2264561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2264560"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2264559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2264559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2264559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}