{"id":2264743,"date":"2026-02-03T14:39:03","date_gmt":"2026-02-03T14:39:03","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2264743"},"modified":"2026-02-03T14:39:03","modified_gmt":"2026-02-03T14:39:03","slug":"expedias-new-super-bowl-ad-to-feature-barbie-ken","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/expedias-new-super-bowl-ad-to-feature-barbie-ken\/","title":{"rendered":"Expedia&#8217;s New Super Bowl Ad to Feature Barbie Ken"},"content":{"rendered":"<p><\/p>\n<div>\n<div>\n<div class=\"align-items-center d-flex mb-4\">\n                    <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.travelpulse.com\/bio\/lacey-pfalz\" title=\"Lacey Pfalz\"><\/a><\/p>\n<div class=\"author-credits-info\"><span class=\"by-author\">by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.travelpulse.com\/bio\/lacey-pfalz\" title=\"Lacey Pfalz\" class=\"author-name\">Lacey Pfalz<\/a><br \/><\/span> <span class=\"last-updated m-0\">Last updated: 8:35 AM ET, Tue February 3, 2026<\/span><\/div><\/div><\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.travelpulse.com\/find-a-supplier\/technology\/expedia\" ek-link=\"true\" title=\"Expedia\">Expedia <\/a>is partnering with Mattel, Inc. to give Ken, Barbie\u2019s iconic boyfriend, his own spotlight in the company\u2019s Super Bowl LX commercial spot.\u00a0<\/p>\n<p>The new ad with Ken is called \u201cGoing Places With Ken,\u201d and will run in pre- and post-game placements in the United States, a 30-second spot in Canada during the game and a 20-second spot in Mexico.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Going Places with Ken\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VqB98tCClPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><!-- --><\/iframe><\/p>\n<p>Mattel and Expedia have begun a year-long partnership to celebrate Ken\u2019s 65th birthday, making him the new official brand ambassador for Expedia. The ad shows Ken visiting destinations across the globe as a first-time traveler, demonstrating how Expedia can make travel easy.\u00a0<\/p>\n<p>Expedia\u2019s also launching its new brand platform, \u201cThe One Place You Go to Go Places,\u201d highlighting the company\u2019s ability to be the first place people visit to plan their trips. New commercials and ads will showcase Ken traveling throughout the year.\u00a0<\/p>\n<p>The film uses to-scale Ken dolls and was crafted using stop-motion photography by BUCK and stop-motion studio Bix Pix in Los Angeles.\u00a0<\/p>\n<p>\u201cAs the one place you go to go places, Expedia makes it easy to bundle flights, hotels, vacation rentals, and cars, helping travelers save on every trip. Watching Ken navigate his first travel experience reinforces that our platform is built for travelers at any stage,\u201d said Natalie Wills, SVP of Expedia Group Brand Marketing and Creative. \u201cKen\u2019s Super Bowl debut marks a bold step as we launch our new creative platform, The One Place You Go to Go Places, pairing an iconic character with advertising\u2019s biggest stage.\u201d<\/p>\n<p>On Sunday, February 8, Expedia will launch a Ken-themed sweepstakes giving away 65 prizes of $1,000 in OneKeyCash to help travelers pay for their next trip with Expedia. Ken will also be active on social media, communicating with fans and sharing travel tips.\u00a0<\/p>\n<p>\u201cExpedia quickly spotted Ken\u2019s rising appeal and cast him for his big game debut,\u201d said Mahta Eghbali, Vice President of Strategic Alliances &amp; Partnerships, Mattel. \u201cThis year-long partnership makes a clear statement: Ken isn\u2019t just relevant; he is premium talent with the presence, range, and reach to inspire fans across generations. Expedia\u2019s brand spot captures his charm and shows the world Ken is going places.\u201d<\/p>\n<hr\/>\n<p><em>For the latest travel news, updates and deals, subscribe to the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/signup.travelpulse.com\/general-registration\/\" title=\"Daily TravelPulse newsletter\">daily TravelPulse newsletter<\/a>.<\/em><\/p>\n<h3 class=\"border-h\">&#13;<br \/>\n        Topics From This Article to Explore&#13;<br \/>\n    <\/h3>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.travelpulse.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Lacey Pfalz Last updated: 8:35 AM ET, Tue February 3, 2026 Expedia is partnering with Mattel, Inc. to give Ken, Barbie\u2019s iconic boyfriend, his own spotlight in the company\u2019s Super Bowl LX commercial spot.\u00a0 The new ad with Ken is called \u201cGoing Places With Ken,\u201d and will run in pre- and post-game placements in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2264744,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[307460,325214,21741,408537,373273,320111,21738,317725,325212,325215],"class_list":["post-2264743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-apple-news","tag-bing-news","tag-entertainment","tag-expedia","tag-industry-insider","tag-msn","tag-news","tag-smartnews","tag-travelpulse-us","tag-tronc"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Expedias-New-Super-Bowl-Ad-to-Feature-Barbie-Ken.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2264743"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264743\/revisions"}],"predecessor-version":[{"id":2264745,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2264743\/revisions\/2264745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2264744"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2264743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2264743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2264743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}