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Nollywood actress Omotola Jalade-Ekeinde has criticised the growing trend of compelling actors to dance on social media as part of movie promotion, describing the practice as unprofessional and unnecessary.<\/p>\n
Speaking during a recent interview with TVC, the award-winning actress said while she enjoys dancing, it should remain a personal choice rather than a compulsory marketing strategy for films.<\/p>\n
Omotola noted that the backlash trailing such promotional trends stems from the pressure placed on actors to create viral content to sell their projects.<\/p>\n
She stressed that there is a clear distinction between willingly promoting a film and being forced to engage in stunts for visibility.<\/p>\n
According to her, an actor\u2019s primary responsibility is to perform their role, speak to you about the project, and participate in conventional promotional activities such as interviews and media engagements.<\/p>\n
She added that marketing and advertising should largely be handled by professionals in charge of film distribution, rather than shifting that burden entirely onto actors.<\/p>\n
The actress warned that turning movie promotion into a mandatory performance risks undermining professionalism in the industry and diverting attention from the creative work itself.<\/p>\n
Omotola\u2019s comments have sparked conversations within the entertainment industry, with many actors and fans debating the evolving role of social media in Nollywood film promotion.<\/p>\n
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