<\/p>\n
\n\tWhen Justin Bieber<\/a> moodily slouched into the spotlight at Sunday\u2019s Grammy Awards, strumming his low-fi version of \u201cYukon,\u201d all eyes were on his \u2026 shimmering baggy boxers.\u00a0<\/p>\n \n\tSwag indeed, the singer had re-emerged into the public eye practically nude aside from a guitar and some new product for sale \u2014 his Skylrk-brand accessory line. Bieber launched the company in July and it features a rather sparse selection of items, such as socks, sandals, sunglasses and, yes, boxers \u2014 which sold out<\/a> overnight. \u00a0<\/p>\n \n\tThe skivvies-slinging came on the heels of Sydney Sweeney<\/a> announcing last week she was launching a lingerie line called Syrn (pronounced \u201csiren\u201d).\u00a0<\/p>\n \n\tThe Housemaid<\/em> star introduced the company with a viral stunt \u2014 hanging bras from the Hollywood sign. It was a technically illegal act and the backers of her new brand can only pray to the publicity gods that somebody would be foolish enough to charge her for trespassing. <\/p>\n \n\tSweeney gave an interview<\/a> to Elle<\/em> where she touted the new company. \u201cSyrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day,\u201d she said. Her first wave of sexy-powerful-soft-playful product is titled Seductress, naturally, with a Comfy line to follow in a few months and plans for a poor ol\u2019 Romantic line relegated to the third batch. In case you\u2019re wondering, the Syrn go up to size 42DDD.<\/p>\n \n\tAnd back in October, the grand high priestess of celebrity brand deals, Kim Kardashian, made headlines for launching what was enthusiastically touted as her most controversial product line yet: a line of faux pubic hair string micro thongs sold through her longtime Skims brand. The underwear\u2019s \u201chair\u201d was available in red, blonde and brunette, with straight and curly textures (\u201cThe carpet doesn\u2019t have to match the drapes,\u201d wrote E! News<\/a> gleefully). Such pube-covered garments are, presumably, for those wishing to stage R-rated historical drama nude scenes in the privacy of their home.<\/p>\n \n\tAll of this raises two obvious questions. <\/p>\n \n\tFirst: Did the same person name all these companies? Skylrk, Syrn, Skims \u2014 They\u2019re all starting to sound the S\u2019aim and a bit Stuped.<\/p>\n \n\tSecond: Is underwear the new tequila?\u00a0<\/p>\n \n\tWe\u2019ve been enduring a a celebrity tequila business boom for more than a decade (The Hollywood Reporter<\/em> first published<\/a> a trend story on this back in 2013). The number of celebrities who have cashed in on tequila branding is considerable \u2014 with George Clooney having hit the biggest payday, having sold his co-founded Casamigos brand for more than $1 billion (fun fact: the celebrity tequila that surprisingly won celebrity.land\u2019s recent<\/a> taste test panel? Mark Wahlberg\u2019s Flecha Azul).\u00a0<\/p>\n \n\tThe celebrity tequila boom has likely peaked, notes Olav Sorenson, the Joseph Jacobs Chair in Entrepreneurial Studies at UCLA\u2019s Anderson School of Management, though he wouldn\u2019t go so far as to bet on a decline. \u201cIt was already a crowded space and there\u2019s been a lot of new entires,\u201d he points out, along with noting Gen Z has been more likely to shy away from alcohol compared to their elders. <\/p>\n \n\tBut launching clothing lines represents a much higher degree of difficulty and risk compared to tequila, which will likely keep efforts by those like Bieber and Sweeney few and far between.<\/p>\n \n\t\u201cThe thing about sprits that makes it easier is a lot of it is marketing and everybody is drinking the same thing,\u201d he says. \u201cWe think spirits taste different, but a lot of it is really psychological. A clothing line you have to worry about fit, there\u2019s a greater variety of inventory involved [when stocking different sizes], you always have to come up with something for next season. With spirits, once you get the formulation, you\u2019re done.\u201d<\/p>\n \n\tSo perhaps no custom line of Walton Goggins boxer briefs or Florence Pugh boyshorts anytime soon. <\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" When Justin Bieber moodily slouched into the spotlight at Sunday\u2019s Grammy Awards, strumming his low-fi version of \u201cYukon,\u201d all eyes were on his \u2026 shimmering baggy boxers.\u00a0 Swag indeed, the singer had re-emerged into the public eye practically nude aside from a guitar and some new product for sale \u2014 his Skylrk-brand accessory line. Bieber […]<\/p>\n","protected":false},"author":2,"featured_media":2266455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[22082,309386],"class_list":["post-2266454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-justin-bieber","tag-sydney-sweeney"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/From-Bieber-to-Sweeney-Celebs-Want-You-to-Buy-Their.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2266454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2266454"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2266454\/revisions"}],"predecessor-version":[{"id":2266456,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2266454\/revisions\/2266456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2266455"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2266454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2266454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2266454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}