<\/p>\n
Per Luminate, Netflix<\/a>\u2019s Michelle Obama<\/a> documentary Becoming<\/a> saw a substantial rise in U.S. viewership over the weekend. The feature, which was released in May 2020, jumped 13,300% in total minutes viewed versus the weekend prior, putting up 47.5 million viewing minutes from January 30-February 1.<\/p>\n That\u2019s compared to 354,000 total minutes watched from January 23-25, the measurement company says.<\/p>\n For context, that\u2019s just over 480,000 total streaming views (defined as time spent viewing divided by runtime) last weekend. Compared to some of the monster numbers that Netflix puts up for its titles, it\u2019s a drop in the bucket. However, it\u2019s an incredibly significant boost from the hundreds or, on a few random days, few thousand views Becoming<\/a> saw on any other day in January.<\/p>\n Interestingly, the jump seems to have began right…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The release of Amazon\u2019s Melania documentary appears to have sparked an interest in other former first ladies. Per Luminate, Netflix\u2019s Michelle Obama documentary Becoming saw a substantial rise in U.S. viewership over the weekend. The feature, which was released in May 2020, jumped 13,300% in total minutes viewed versus the weekend prior, putting up 47.5 […]<\/p>\n","protected":false},"author":2,"featured_media":2267010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2267009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/First-Lady-Face-Off-Michelle-Obama-2020-Netflix-Doc-Surges-On.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2267009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2267009"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2267009\/revisions"}],"predecessor-version":[{"id":2267011,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2267009\/revisions\/2267011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2267010"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2267009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2267009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2267009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}