{"id":2267904,"date":"2026-02-05T13:04:21","date_gmt":"2026-02-05T13:04:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2267904"},"modified":"2026-02-05T13:04:21","modified_gmt":"2026-02-05T13:04:21","slug":"super-bowl-ads-star-talent-fees-down-as-ai-surges","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/super-bowl-ads-star-talent-fees-down-as-ai-surges\/","title":{"rendered":"Super Bowl Ads: Star Talent Fees Down As AI Surges"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">This year\u2019s Super Bowl will once again be jammed with celebrity-filled commercials, but The Hollywood Reporter has learned that as the price of admission keeps climbing, advertisers are beginning to get a bit more judicious with where they are spending their marketing dollars.<\/p>\n<p>A survey of CMOs, network executives, media buyers, agents and talent, are painting a picture of what to expect between plays during this year\u2019s Big Game.<\/p>\n<p>The cost of entry for advertisers seeking 30 seconds during this year\u2019s Super Bowl on <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0847663\/\">NBC<\/a> has passed an eye-watering $10 million for some late buyers (most are paying around $8 million), and celebrities could end up feeling the pinch as the larger ad market tightens up.<\/p>\n<p>Many brands are pulling back somewhat on their fees for talent in big game ads, seeking to do more with their stretched budgets, multiple sources familiar with this year\u2019s market tell THR.<\/p>\n<p>Super&#8230;<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s Super Bowl will once again be jammed with celebrity-filled commercials, but The Hollywood Reporter has learned that as the price of admission keeps climbing, advertisers are beginning to get a bit more judicious with where they are spending their marketing dollars. A survey of CMOs, network executives, media buyers, agents and talent, are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2267905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2267904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Super-Bowl-Ads-Star-Talent-Fees-Down-As-AI-Surges.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2267904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2267904"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2267904\/revisions"}],"predecessor-version":[{"id":2267906,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2267904\/revisions\/2267906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2267905"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2267904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2267904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2267904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}