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Instead, the small leather-apparel company will run a commercial that has already streamed frequently on YouTube<\/a> and other media venues. Hiring a celebrity wouldn\u2019t feel authentic, says Krista Dalton<\/a>, the company\u2019s chief marketing officer. \u201cWe don\u2019t put boots on feet that don\u2019t want to wear them,\u201d she says during an interview, and the commercial, which shows a young boy exploring the west with real cowboys making appearances,…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the small leather-apparel company will run a commercial that has already streamed frequently on YouTube and other media venues. Hiring a celebrity wouldn\u2019t […]<\/p>\n","protected":false},"author":2,"featured_media":2268536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2268535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/Streaming-Only-Super-Bowl-Commercials-Open-New-Tier-for-Marketers-With.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2268535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2268535"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2268535\/revisions"}],"predecessor-version":[{"id":2268537,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2268535\/revisions\/2268537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2268536"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2268535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2268535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2268535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}