{"id":2272668,"date":"2026-02-08T16:07:19","date_gmt":"2026-02-08T16:07:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2272668"},"modified":"2026-02-08T16:07:19","modified_gmt":"2026-02-08T16:07:19","slug":"2026-nfl-super-bowl-ad-highlights-youth-coaches-in-brand-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/2026-nfl-super-bowl-ad-highlights-youth-coaches-in-brand-campaign\/","title":{"rendered":"2026 NFL Super Bowl Ad Highlights Youth Coaches in Brand Campaign"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/nfl\/\" id=\"auto-tag_nfl_1\" data-tag=\"nfl\">NFL<\/a> will use its biggest platform of the year to shine a spotlight on youth coaches, The Hollywood Reporter has learned.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe league will use its annual <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/super-bowl\/\" id=\"auto-tag_super-bowl_1\" data-tag=\"super-bowl\">Super Bowl<\/a> brand commercial to highlight kids and youth coaches, and, in a departure from its brand campaigns in recent years, forgo featuring any stars or celebrities in the spot. Instead, the 60 second film, called \u201cChampion\u201d sees a young boy in his room giving a pep talk to his toys.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tWatch:<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Super Bowl LX || Champion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZmjX1S0VLq4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe NFL reserves a couple of minutes of commercial time during the Super Bowl each year for its own spot (working with its network partners of course), usually highlighting something important to the league. Last year\u2019s ad, for example, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/nfl-2025-super-bowl-commercial-girls-flag-football-pat-mcafee-1236128533\/\">was focused on<\/a> girls flag football, while the 2024 spot <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=8BR1di3SUHg\" rel=\"nofollow\" target=\"_blank\">highlighted<\/a> the leagues international ambitions.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tBut while those spots were laden with stars like Pat McAfee, Saquon Barkley and Justin Jefferson (the league has tried to strategically feature many of its players), this year\u2019s spot will not feature any boldface names, just kids, their coaches, and maybe a few familiar action figures.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cIt\u2019s been an ongoing strategy for us to put our players first and get behind the things they care about. We\u2019re fortunate to have so many amazing players who are the face of our league. However, we always think about what\u2019s best for the creative idea,\u201d says Tim Ellis, executive VP and CMO of the NFL. \u201cThis idea was based on the power of youth coaches as mentors and leaders to kids. Coaches shape confidence, character and self-belief long before athletes reach the spotlight, so the creative didn\u2019t authentically lend itself to featuring our players. Many marketers might consider it a big risk to not use celebrities for a Super Bowl ad, but we felt strongly that it\u2019s critical to stand behind the power of the idea and its authenticity. We fully committed to it.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tYouth coaching, like the league\u2019s international push and promotion for flag football, fits the bill of meeting the league\u2019s goals.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWe always use our Super Bowl brand campaign to spotlight a strategic league priority,\u201d says Ellis. \u201cWe know that when you play the game, you\u2019re much more likely to become a fan, so encouraging kids to play football and opening up our game to everyone is a strategic priority. We wanted to highlight how the game creates strong leaders because we know that\u2019s true. We\u2019ve seen it and heard it from our players and our communities.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAnd while there wont be any stars, the league carefully and deliberately included pop cultural references from the child\u2019s room at the center of the video, including action figures of Spider Man, Black Panther, and Optimum Prime, not to mention some genuine NFL apparel, courtesy of Fanatics.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWe wanted this to look and feel like a real-life scenario. A little boy talking to his action figures and toys in his room is very real depiction,\u201d Ellis says, noting that the league worked with Disney, Hasbro, Mattel and other partners. \u201cAs parents, we know our kids love to pretend and make believe. And that\u2019s exactly what we wanted to show. Yes, maybe it\u2019s \u2018make believe\u2019 when this little boy delivers a speech to his toy audience, but this is exactly the point \u2013 spotlighting that moment of belief that comes from a coach and how that ripples far beyond field.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWith the trust and respect of these partners, we knew it was important to present their products in an inspiring way that would make them proud,\u201d Ellis added. \u201cAs the quote from Spider Man goes, \u2018With great power comes great responsibility,\u2019 and we take that to heart at the league. We recognize the platform we have, and we want to use that platform to honor the coaches who play critical roles in our local communities.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tUltimately, of course, the league is using the Super Bowl platform to make sure that it remains relevant and fresh to that next generation of fans, and players.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cWhile this is a tribute to coaches, we also want to reaffirm that the NFL is committed to young people and their development. We\u2019re invested in building the next generation of leaders,\u201d Ellis says. \u201cWe know football can play a big role here, and we have tremendous programs and non-profit partnerships to support youth development. This is incredibly important to us, and that\u2019s why we\u2019re using our biggest platform to inspire and support young people.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NFL will use its biggest platform of the year to shine a spotlight on youth coaches, The Hollywood Reporter has learned. The league will use its annual Super Bowl brand commercial to highlight kids and youth coaches, and, in a departure from its brand campaigns in recent years, forgo featuring any stars or celebrities [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2272669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[24075,304804,21848,346955],"class_list":["post-2272668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-nbc","tag-nfl","tag-sports","tag-super-bowl"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2026\/02\/2026-NFL-Super-Bowl-Ad-Highlights-Youth-Coaches-in-Brand.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2272668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2272668"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2272668\/revisions"}],"predecessor-version":[{"id":2272670,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2272668\/revisions\/2272670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2272669"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2272668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2272668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2272668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}